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Ikea Changes Catalog Font

In its 2020 catalog, Ikea swapped its custom typeface for a simple Google-designed font called Noto. The beauty of it is it will function in any market, because it supports more than 800 languages. “The Latin characters in the typeface family are simple and sans-serif, and they look slightly slimmer and cleaner than Ikea’s previous type, Verdana,” per Fast Company.

Read the whole story at Fast Company »

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