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H-E-B Regional Super Bowl Spot Features Eva Longoria

H-E-B will focus on its new mobile app and a giveaway in a Super Bowl spot starring actress Eva Longoria. The 60-second ad will run between the game’s third and fourth quarters in over a dozen key markets in Texas. Creative shows Longoria dropping in on a Super Bowl party with several H-E-B products to tell partygoers about the new "My H-E-B" mobile app and the sweepstakes.

Read the whole story at Supermarket News »

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