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Some Marketers See Branding Opportunities For 'Covid'

Before they knew that the quarantine and other pandemic-prodded behaviors would have to drag on indefinitely, some consumers and businesses begin plotting Covid-related branding opportunities, like “I Heart COVID-19” clothing. “There are dozens of profiteers and dreamers rolling the dice in trademark applications, from vaccine and test-kit names to ‘Warning: My Ride is Sicker than the Coronavirus’ clothing,” according to the Washington Post.

Read the whole story at Washington Post »

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