Interpublic data company Acxiom today announced a portfolio of digital transformation solutions under a new brand called ConneCXions.
The main idea is to combine Martech tools like customer data platforms with multichannel ad-tech applications and media networks in a seamless integrated fashion, according to the company.
The new offering packages audience insights & strategy, media analytics, addressable advertising, digital platform services such as DMPs, as well consulting and advisory services. And it also syncs up with Acxiom’s Kinesso and Matterkind offerings.
Arun Kumar, chief data and marketing technology officer at IPG, positions the new offering this way: “If your insights aren’t connected across martech and adtech, you can’t possibly derive the greatest value from your investments.”
Also, he adds, “you can’t best serve your audience by delivering great marketing. By bringing together Acxiom’s customer intelligence capabilities with Kinesso and Matterkind solutions, clients are in a position to bring their media, digital and offline marketing together and break down the silos that limit marketing performance.”