Brands are ramping up to spend more on marketing in 2021, with a heavy emphasis on CRM systems, according to a study from Insightly, conducted by Zogby Analytics.
Of the companies polled, 58% expect to spend more on marketing, and 22% to spend less. Another 20% expect to see no change.
At the same time, 65% say they know more about their customers in 2021 than they did in 2020.
Insightly and Zogby surveyed 500 marketing decision makers across a range of industries, including IT services, finance & banking, healthcare, retail, consulting, construction, manufacturing, food & beverage, education.
Their most important business technology initiatives for 2021 are: