Performance marketing brand Wunderkind has formed an integration with Klaivyo, a data and marketing automation platform, that it says will help ecommerce brands engage customers.
Over 100 mutual clients will now be able to send Wunderkind triggered messages within Klaviyo, the firm says.
These marketers can “coordinate all communications in one place and better understand the revenue and engagement impact of their emails,” says Rich Gardner, vice president of global partnerships at Klaviyo.
In addition, clients can increase their personalization, says Ryan Urban, CEO and founder of Wunderkind.
Client Andie Swim has tried the integrated offering. "We're a luxury D2C business with really aggressive growth goals, and diversifying our channels was important to us," states Melanie Travis, CEO of Andie Swim.
Travis adds that partnering with Wunderkind and Klaviyo allowed the company to "dramatically scale performance from our one-to-one emails very quickly," improving the experience for customers.
Wunderkind helps clients “remember” who site visitors are, and to deliver one-to-one messages via websites, email, text and ads. The firm serves such brands as Uniqlo, Sonos and HelloFresh.
Klaviyo serves over 70,000 customers. The firm recently snared $320 million in Series D funding.