• by Ray Schultz , December 21, 2021

Digital experience platform Optimizely has unveiled an integrated version of its B2B Commerce cloud and Content Cloud tools that it says will help brands deliver potent B2B content.

The integration utilizes the B2B Commerce Cloud as a headless commerce API to make B2B data and capabilities available within the Content Cloud.

The goal is to help brands deliver “optimal digital experiences across audiences,” says Justin Anovick, chief product officer of Optimizely.

Clients using both the B2B Commerce Cloud and Content Cloud can use the latter to manage all pages, templates, content and assets of their site. 

In addition, they can make use of a combined site search engine. And they can manage their product catalog in B2B Commerce, while the products are available for use in the Content Cloud

The integration also allows firms to build and manage multi-sites in the Content Cloud while taking advantage of the shared data for customers, products and orders in the B2B Commerce Cloud, the company claims. 

In other news, Optimizely has named Nishtech Inc., an Optimizely Platinum Partner, as a preferred implementation partner for the new integration.