• by Laurie Sullivan  @lauriesullivan, January 31, 2023

LinkedIn members can now customize search engine optimization (SEO) titles and descriptions to control how articles serve up in search engines, making it easier for others to find the content.

Keren Baruch, LinkedIn director of product, explained in a post published Tuesday how the company is creating new ways to subscribe and make newsletters shareable.

Authors can look at any article they create, click on the Publishing menu in the top left-hand corner, and click Settings to customize the SEO title and description. All newsletters will appear in search results under the member’s name, making it easier for others to find and subscribe to newsletters.

LinkedIn bas also added a one-click subscribe to URLs and embeddable buttons to share on social media, email, or a website.

When readers click the link or button, they will be taken through a simple process -- log in to their LinkedIn account, if not already logged in, and then subscribe. In the SEO title, authors have 60 characters to work with.

LinkedIn will use the added SEO title in place of the article title for search-engine result pages, such as Google search.

For the description, members will have 160 characters to work with. LinkedIn will use the SEO description in place of the first few lines of the article in search-engine result pages.

LinkedIn also created the ability to drive action directly from clickable links overlaid on content.

In the next few weeks, LinkedIn will introduce the analytics and tools page, giving members one place to access the performance insights and creator tools they need to engage and build their audience: find detailed audience insights, profile views, and post-performance alongside access to creator tools, all in one place.