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Investors See Opportunity In Pickleball

"As pickleball takes over the minds and courts of America, investors are pouncing on the opportunity to turn a favorite casual pickup game into a massive professional sport," according to The New York Times. Still, some questions remain about this sports' longevity, most notably: "Can pickleball develop the television deals and star power of tennis and other more established sports?"

Read the whole story at The New York Times »

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