Media Spend By New National TV Advertisers Grew 2.3% In 2023

Brands that advertised on national television for the first time spent $1.36 billion in 2023, or 2.3% more than a year earlier, according to data compiled by trade group VAB. Its analysis found 313 new national TV advertisers among 56 industry categories.

“Throughout this period, the national TV marketplace was …

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