Fox Corp. finished its 2024-25 upfront advertising selling season in a strong position with rising volume and pricing gains versus a year ago for its linear TV networks and digital advertising platforms.

Jeff Collins, president, ad sales, marketing and brand partnerships of Fox Corp., said in a release that the company's portfolio of "properties in sports, news, entertainment and streaming delivered year-over-year growth in both linear and digital advertising commitments,” adding that Fox also saw "growth in overall portfolio pricing in this year’s upfront.” Fox did not disclose specific financial details.

Analysts note that Fox is generally in a better position than other TV-network-focused media companies because of its heavy airtime devoted to live TV sports and news programming content.

Since the beginning of the year, media buyers have talked about a general softness in the marketplace -- especially in the key second-quarter period.

The second quarter can be a harbinger of what’s to come in the upfront TV ad selling season that starts in June.

The Fox Television Network gets a major share of its overall gross rating points from top-rated NFL game programming, Major League Baseball and other sports properties.

Live sports programming in particular gets premium CPM (cost-per-thousand viewer) pricing versus general entertainment programming. The NFL has seen double-digit price hikes this upfront selling season across many networks, according to media-buying executives.

On the cable TV side, Fox has made advertising gains with live TV news content on Fox News Media -- Fox News Channel and Fox Business -- especially for the current political election season.

Fox has also seen rising gains for Tubi -- its FAST (Free Advertiser Supported Television) channel.

“We saw rapidly accelerating double-digit volume growth on Tubi which is testament to its incredible momentum in the streaming marketplace,” adds Collins. Fox says it added 25 new advertisers for example. 

Collins also says the company’s OneFOX business unit -- its cross media platform -- “delivered a 3X (three times) increase in volume over last year.” Cross-platform selling allows advertisers to expand their reach of viewers, which is important amid industry-wide linear TV reach levels that are slowly receding.