• by Joe Mandese  @mp_joemandese, December 17, 2024

Horizon Media affiliate Blue Hour Studios this morning unveiled an "influencer AI solution that transforms social content into TV style creative."

The tool -- dubbed Swell.AI, developed in partnership with KERV Interactive -- utilizes object-level image-recognition technology to make influencer content "shoppable" and measurable across any screen it appears on (see example above).

"The solution extends creator-first campaigns beyond social media's confines, providing brands with rapid, AI-optimized creative for connected TV, online video, and display," the social/influencer shop said in a statement, adding, "This enables them to swiftly adapt to business changes and cultural trends. With Swell.AI, brands can connect with influencers who have built a substantial follower base, ensuring that their message reaches a diverse and engaged audience."