• by Laurie Sullivan  @lauriesullivan, Today

Madhive, a unified operating system for local media, announced Wednesday the launch of its first "enterprise intelligence layer” designed to improve each aspect of an advertising campaign - from pitch to payment.

The product, Maverick AI, is a white-label foundational AI layer that automates selling, executing, and optimizing tens of thousands of omnichannel campaigns daily, It integrates into Madhive’s core platform. 

“You can almost think of Maverick as an iceberg sitting under the hood across our entire platform,” said Christiana Cacciapuoti, senior vice president of go-to-market strategy at Madhive. “It comes above the surface to interact with the user in every product.”

Madhive allows enterprise media companies to build businesses on top of its advertising technology infrastructure. It offers customizable tools to streamline every stage of the media buy.

Company developers spent eight years building Maverick AI, a unified operating system that gives its customers the tools to sell, plan, activate, and measure omnichannel media campaigns in one place.

Early tests show a 286% increase in conversions as demand for the product increases, according to company data.

Maverick is launching at a time when Madhive continues to rapidly grow its number of clients, executive team, and products. It received $300 million in funding from Goldman Sachs in June 2023, and acquired omnichannel workflow platform Frequence in 2024.

Initially, the platform will integrate with Maverick SmartProposal, Maverick Audiences, and Maverick Outcomes.

All data is sourced from the open internet and benchmarked against Madhive’s local-first insights, Cacciapuoti said.

For agencies, Maverick AI insights answer why for each pre-campaign recommendation and post-campaign performance analysis.

“We built our entire creative production engine with AI, but we wanted to find a complement in activation and measurement that could really drive results,” said Michael Shields, CEO of Vica. “Maverick has driven a 286% increase in performance in conversions so far, and now all of our customers are asking for this solution.”

The company received $300 million in funding from Goldman Sachs in June 2023, and acquired omnichannel workflow platform Frequence in 2024.