Have you ever felt like you had something real to offer, but weren’t sure how to harness it or when it was okay to speak up? Melissa Sierra, the EVP of Media Integration at USIM, opens up about finding her voice and showing up with purpose—even when the path feels uncertain. In this episode of Brand Insider: BTS, Melissa talks with Lisa Singer about navigating imposter syndrome, the power of giving yourself grace, and the importance of making others feel seen and heard. She also shares her dreamer mentality, Virgo drive, and her childhood inspiration to pursue a career in advertising. Hint: she’s the boss! Watch the full conversation in the video above.