• by Wayne Friedman , Yesterday

Fox has completed its 2025-26 upfront with "double-digit" ad sales gains across sports, news and entertainment, the company said.

“Unprecedented audience growth across the Fox portfolio has driven better outcomes for our trusted client partners,” says Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox, in a statement that says the company has completed its upfront sales activity.

Collins adds that the company has “delivered double-digit revenue growth in the upfront for the second year in a row.”

Media executives say major growth categories include consumer packaged goods, pharmaceutical and financial services brands.

Total advertising revenue for Fox Corp. for its fiscal year ending June 2024 -- for all its platforms, national, local and digital -- was $5.4 billion, with $3.22 billion coming from Fox Television Network/Fox News Media.

Typically, around 60% to 75% of national TV ad revenues come from upfront sales deals that take place in the summer months before the start of the fall TV season.

Media executives say this would roughly translate into $2.4 billion in upfront revenue for the company in 2024.

This would mean approximately $2.7 billion upfront advertising dollars for the 2025-26 TV season, according to media executives' estimates.

With its heavy sports programming viewing, Fox topped $2 billion in upfront sales, growing by double-digit percentages in revenue alone for this upfront period (excluding sales for next summer’s FIFA 2026 World Cup), executives say.

Fox’s fast-growing, free advertising-supported/streaming television platform (FAST) Tubi rose 35% year-over-year in advertising dollar volume, largely due to rising monthly active users, according to agency media-buying sources.

Executives also note that Fox’s news content from its Fox News Channel, Fox Business, and Fox Nation streaming platform also rose about double-digit percentages in dollar volume.

This story has been updated.