WPP Media has retained the integrated media assignment for Reckitt India, while expanding the remit. It will now also have responsibility for the region's ecommerce activity.  

Under the renewed mandate, Wavemaker will continue to lead Reckitt’s media strategy, planning, and buying, while also spearheading the newly awarded e-commerce assignment.  

Billings for the India assignment were not disclosed. 

The win expands the holding company’s relationship with Reckitt. 

In November, Reckitt selected WPP to handle its media assignment across 21 European markets, an assignment that became effective on Jan. 1. 

Reckitt’s annual ad spending in Europe is estimated at $720 million by agency research COMvergence.