• by Wayne Friedman , Yesterday

Short-form video will now be a significant pursuit for all Walt Disney content, as well as offering up tangential “mobile-first experiences.”

Disney executives teased the news during a special event at the Consumer Electronics Show in Las Vegas.

Disney+ will start up short-form video content for all its entertainment programming. This follows a similar effort which began recently for ESPN's new app.

Disney is calling this a “vertical” video effort, where new "tiles" on short-form content will appear on its streaming platforms.

Next year it is starting up these short-form videos on the Disney+ app. Erin Teague, executive vice president of product management, says Disney is continuing to explore a number of short-form formats for all types of content -- sports, news, entertainment.

In keeping with the continued industry-wide AI theme, Disney also announced efforts for new and old brands when it comes to quickly creating advertising messaging especially for connected TV platforms.

Disney executives did not minimize this -- adding that new AI tools, covering all aspects of messaging creation, would work together with a unified “agentic” workflow.

A few weeks ago, Disney inked a deal with OpenAI for its Sora platform, which allows fans and consumers to create user-generated short-form video of some 200 Disney characters from its Marvel, Pixar and "Star Wars" content.