In what will likely prove to be Magna
Global's last -- and Omnicom Media's only -- public global/regional ad-spending estimates, the former Interpublic unit quietly updated its Atlas database at year-end with its official December 2025
forecast.
The full report is behind an internal wall, but the above screen shot was labeled a December 2025 "update of Omnicom Media's 'Global Media Landscape" for "net" ad spending growth
(excluding cyclical media events like the Olympics and U.S. political campaign spending).
An Omnicom Media spokesperson confirmed that the posting is the last vestige of Interpublic's
long-running public ad industry forecasts. Omnicom historically has never issued public estimates for ad spending.
The data shows the former Interpublic unit revising its global ad-growth
estimate for 2025 up 2.2 points to +8.3%, and boosting its North American growth by 3.0 points to +8.0%.
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