• by Laurie Sullivan , Staff Writer, 6 hours ago

LoopMe recently announced its role as a founding member of AgenticAdvertising.org, an independent initiative that launched in December 2025, which aligns with its focus to unlock artificial intelligence (AI) benefits via collaboration, interoperability, and open standards.

Agentic AI will become the driver for revenue growth. Demonstrating an uphill climb in 2025, LoopMe recorded a gross revenue compound annual growth rate (CAGR) of 40% from 2018 to 2025, positioning the company for expansion. 

This led to several new hires that could expand its presence in traditional and connected television (CTV), digital advertising, programmatic channels, and sports marketing.

Stephen Upstone, CEO and founder at LoopMe, told MediaPost it took the company 10 years to get to $100 million in revenue, but now it generates that much in one year. The goal is to generate $1 billion annually within five years through organic growth and acquisitions.

“To get there you have to bring in proper processes,” Upstone said. “That’s what Michael did really well at Samsung.”

Growth and global expansion required a new chief revenue officer after Lisa Coffey left LoopMe to join iHeartMedia, where she now serves as the Chief Business Officer.

That’s when Michael Scott stepped in as CRO from Samsung Ads, where he led all revenue as vice president of ad sales and operations for North America.

Lower-funnel performance faces a lot of pressure, as it marks the stage when potential customers choose between products after becoming aware of certain brands, Scott told MediaPost. The pressure, mainly due to the focus on return on ad spend in each calendar quarter, pull marketers away from brand building to take a backseat to performance.

“Overtime it starts to erode your brand,” Scott said, suggesting that companies should invest in brand building to bring in new customers and reduce mistakes.

Everyone makes mistakes, but Scott believes learning from them makes all the difference.

“Recognizing if the mistake came from intent or circumstance becomes very important,” he said. “Fortunately for me, it’s been a mistake of circumstance. When the market tells you to think about things differently, it’s a great opportunity to disrupt yourself and look for something new to build on.”

Scott found that opportunity at LoopMe. Agentic AI has become a major opportunity for the LoopMe, which holds six granted AI patents and 12 pending.

Ammar Doosh also joined LoopMe as VP of Product Management, Generative AI & Data Science. He came to LoopMe with more than 10 years of data analysis and solution architecture experience. He worked as an AI leadership at Microsoft, as well as Expedia, The Trade Desk, and Ubisoft.

For the past two years, LoopMe’s developers have used generative AI to build software code. Upstone said engineers at the company have targeted between 20% and 25% improvements for each engineer at the company, more than 100.

"We are trying to bring AI into all apps," he said, adding that apps are the biggest unexplored area for advertisers today. "Generative AI will allow us to create new connections in the ecosystem and change the way agencies and platforms work. You'll move from API to agents talking to each other, and that will result in efficiency gains."