• by Wayne Friedman , Staff Writer, Yesterday

Peacock made major gains in gross streaming sign-ups in February -- with a massive 5.2 million (free trial and paid consumers), according to Antenna.

Much of this was driven by its 17-day coverage of the Milan-Cortina Olympics and the NFL Super Bowl.

In the paid subscriber gains, the data analytics company said Peacock pulled in 34% (4.9 million) of all 16.0 million sign-ups.

For the last 12 months, Peacock pulled in 29.9 million sign-ups -- second-highest among nine premium streamers.

The highest total during that period was 32.0 million subscribers. The third-highest premium streaming platform was Hulu, with 29.3 million.

Over the last 12 months, there was a total 206.4 million sign-ups among the nine streamers, which include Apple TV, discovery+, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, and Starz.

Antenna says 1% of all sign-ups came via free trials in February.

Seven out of the nine services experienced a decline in February versus the same month a year ago. Only Peacock (up 195%) and Disney+ (4% higher) made gains.

The biggest loser on a month-to-month basis was Paramount+ -- down 44% (to 1.67 million) followed by Apple TV, which slipped 32% (to 1.8 million).

The biggest overall streamer, Netflix -- with around 325 million global subscribers, and about 90 million U.S./Canada subscribers -- was down 19% in February versus February to 1.15 million.

Among all premium streamers, February sign-ups averaged 16.03 million -- down 13% from January’s 18.38 million and up 0.3% compared to February 2025, when there were 17.07 million.