• by Colin Kirkland , August 5, 2026

Pinterest's earnings report Tuesday shows a solid second quarter for the company as artificial intelligence remains at the forefront of its advertising and consumer-facing investments, with CEO Bill Ready calling AI “a clear accelerant” for the business. 

Similar to last quarter, Pinterest surpassed $1 billion in overall revenue, showing a steady 18% year-over-year increase.

The majority of the $1.18 billion stemmed from the U.S. and Canada, which brought in $880 million. 

Average revenue per user rose in North America to $8.30, marking a 14% year-over-year rise and a notable quarterly boost compared to Q1 2026, when the price dropped to $7.12 per user from $9.41 in the U.S. and Canada. 

Pinterest increased its monthly active user (MAU) count by 11% year-over-year, reaching a total of 640 million, up from 631 million in Q1. Half of Pinterest’s global user base consists of the Gen Z cohort, according to the report.

The company has seen double-digit global user growth over the past 11 quarters. However, compared to the previous quarter, Pinterest’s user count stagnated at 106 million MAUs in the U.S. and Canada -- its most lucrative market -- while losing two million users in Europe, and gaining ten million across all other global markets combined. 

In Q2, overall ad impressions grew 16%, with ad pricing increasing 1% year-over-year driven by the North American market.  

“AI is at the heart of our momentum,” Ready said in a statement, adding in a call with investors that Performance+ campaigns are generating stronger ROAS, while “Smart Assembly” -- a new AI-powered creative option for brands without existing shopping product catalogs -- showed a 6% click-through rate boost in early testing.

Ready called Pinterest as a whole “an AI-driven shopping assistant” that will soon include upgraded bidding and measurement systems now being tested by a handful of advertisers. 

“Over time, our goal is for nearly every lower funnel campaign on Pinterest to start in an AI-powered best practice setup with added controls for more complex buyers who need them,” Ready explained. “Our near-term roadmap, including a simpler campaign creation flow, more sophisticated bidding, and more automated creative, is designed to drive the next leg of Pinterest Performance+ adoption.”

The company is also investing in its beta Business Assistant, an AI collaborator tasked with contextualizing platform insights surrounding a brand’s business to drive conversions for advertisers. 

“The goal is to help advertisers understand what is resonating on Pinterest, decide where to put the next dollar, and make Pinterest easier to use and scale, especially for advertisers that do not have large, dedicated teams,” Ready stated. 

Finally, the company is continuing to invest in tvScientific, a performance ad platform that allows brands and apps to run CTV campaigns with direct access to Pinterest’s 631 million active users. In 2027, Pinterest has plans to fully integrate tvScientific capabilities into Performance+ for “a full-funnel search, social, and CTV platform performance solution.”

According to Ready, early advertiser reception to tvScientific has been “strong,” with the company planning to open advertiser access to larger and incremental budget pools. 

In Q3, Pinterest projects revenue to grow between 13% and 15% – between $1.19 billion and $1.21 billion – with its primary area of year-over-year investment to be sales, marketing, and R&D to support the company’s evolving AI ecosystem and ad product launches.