Meta has announced a new way to sell its artificial intelligence (AI) products in the business sector, introducing the “Muse for Small Business” package, which builds on the
recent release of consumer-facing Muse agents, as well as the company's “Meta
Enterprise Platform.”
Currently, Meta is committed to spending roughly
$200 billion a year in capital expenditure on AI development, following an initial plan to spend over $600 billion in the U.S. alone over three years.
With the recent launch of its Muse AI
and Meta Business agents, Meta wants to overtake the market by bringing its full technology stack to small and medium-sized businesses, while trying to create new revenue streams for its pursuit of
“superintelligence.”
The “Muse for Small Business” package invites SMBs to give Meta’s AI agent a specific goal such as seeking out new customers or boosting
revenue. Like an employee, Muse is expected to deliver coherent ideas and, ultimately, results specific to that task.
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According to Meta's announcement, SMBs are also able to connect third-party
business and branding tools to Muse — including Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit Quickbooks, Klaviyo, Lovable, Notion, Shopify, Slack, Strip, Zoom and
Facebook and Instagram business accounts.
The AI agent is trained to observe how the user operates their business through these tools, and learn how best to help when given a task.
Specifically, Muse is designed to analyze a business’s content and create promotional campaigns; manage cash flow by assessing prior financial performance; alert business owners to customer
connection possibilities; and provide recommendations for marketing improvements.
“Nothing publishes, sends, or spends without your approval,” the company's announcement
states.
The launch of this SMB Muse package comes as Meta attempts to ease investor concerns surrounding its unprecedented AI spending by integrating Muse -- the company's most advanced AI
model to date — to purchasable products.
Meta's Muse product roster now includes the Ray-Ban branded smart glasses, a pair of lightweight VR glasses, the Muse Charm — a pocket-sized keychain
housing the user’s Muse agent — and business-specific tools including Meta Business Agent, Muse API, Muse Code and more.
In July, CEO Mark Zuckerberg said, “I think that
it’s extremely unlikely if you look out five years from now, for example — whatever period of time you want — that you don’t have billions of people with a personal agent that
understands your goals and that is just working on your behalf 24/7 to achieve your goals in whatever the domain is that you care about.”
The success of
Meta's business-facing AI products depends on SMB adoption and how comfortable clients feel about allowing Meta’s unfettered access to its finances, workflows, strategies etc.
Currently, Muse is free to use. However, businesses can pay up to $100 per month for exclusive features.