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Singapore Air Ads Upfront About Added Fees

Starting with the New Year, Singapore Airlines will advertise their ticket prices on an all-inclusive basis, meaning the carrier will only tout the full price payable by passengers -- including taxes, surcharges and fees. The surfeit of extra charges that can now form such a big part of the total price is one driver behind the move, says Singapore Airlines executive vice president Huang Cheng Eng.

"We will standardize our advertising practices to provide consumers with the full price in all advertisements, wherever we advertise," he says. "In some markets, this may mean we look more expensive than our competitors at first glance. But we think consumers understand that there are a variety of extras that form part of the ticket price now. And we think it's time the industry moved to do this across the board."



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