- Terri & Sandy Names Ferguson First Chief Creative Officer
MAD, Fern Siegel - Thursday, October 2, 2025
Since last May, the agency reports a 15% YoY growth. ...
- 'White Lotus' Actor Bets On FanCash Spins
MAD, Fern Siegel - Thursday, October 2, 2025
Patrick Schwarzenegger plays Fanatics Casino, which wants to be the top choi ...
- Witherspoon Promotes Travel Ease With Wells Fargo
MAD, Fern Siegel - Thursday, October 2, 2025
BBDO New York did creative and Taika Waititi ("JoJo Rabbit" ) direct ...
- Hoka Selects Rygr For Brand, Earned-Media Strategy
MAD, Fern Siegel - Wednesday, October 1, 2025
The agency focuses on active lifestyle and outdoor performance accounts. ...
- Godiva Enlists Meester To Promote Its 'Masterpiece'
MAD, Fern Siegel - Wednesday, October 1, 2025
Lippe Taylor did the art-heist style creative, running cross-platform. ...
- Miser Named President, CSO For United Collective
People on the Move, Fern Siegel - Wednesday, October 1, 2025
The collective includes Gallegos, Canvas and Rox agencies. ...
- Xfinity Transforms Frankenstein. 'Imagine That.'
MAD, Fern Siegel - Tuesday, September 30, 2025
Goodby, Silverstein & Partners positions Xfinity as a key to unlocking won ...
- Game On: Battlefield 6 Celebrates Players With Humorous Intensity
MAD, Fern Siegel - Tuesday, September 30, 2025
Creative agency Mother LA enlisted four celebrities to produce the cinematic s ...
- Billion Dollar Boy Bolsters U.S. Creative, Project Teams
MAD, Fern Siegel - Tuesday, September 30, 2025
Roxanne White was named senior creative director and Brantley Doyle as seni ...
- GPJ Acquires B2B Agency Cresci's, Strengthens Branding Services
MAD, Fern Siegel - Monday, September 29, 2025
Cresci's client work includes IBM, Turbo Tax and Google. ...
- Essentia Water To Fitness Fans: Take Risks
MAD, Fern Siegel - Monday, September 29, 2025
"Change the Equation," the new creative by Droga5, pushes super-hydration. ...
- H\FC Offers Gen Z Students Better Options To Earn Money
Out to Launch, Fern Siegel - Monday, September 29, 2025
TikTok influencer Micky Gordon is part of the campaign. ...
- PATRON Updates Brand Design, Logo To Honor Craft
MAD, Fern Siegel - Friday, September 26, 2025
Sevaire created a distinct design to salute its history. ...
- FedEx Flexes Its Latest 'Power Move'
MAD, Fern Siegel - Friday, September 26, 2025
The new campaign is about empowering businesses with smart, data-driven solutions. ...
- SuperHeroes Launches Creative Collective Lois, Targets Gen Z
MAD, Fern Siegel - Friday, September 26, 2025
The new entity is focused on social-first storytelling. ...
- Redscout Leads Brand Strategy For Tailored Brands
Accounts on the Move, Fern Siegel - Thursday, September 25, 2025
First work is expected to roll out across the U.S. and Cana ...
- Dafoe Has A 'Taste' For Laphroaig Scotch
MAD, Fern Siegel - Thursday, September 25, 2025
The "Unphorgettable" global campaign centers on digital and paid social. ...
- Ben Stiller Co-Launches Soda
MAD, Fern Siegel - Thursday, September 25, 2025
The soda taps into nostalgia, but with a healthier edge. It al ...
- Bruckner Appointed SVP, Marketing For Sparks
MAD, Fern Siegel - Wednesday, September 24, 2025
The 20-year industry vet will lead lead global marketing strategy for t ...
- Lee Champions Jeans 'Built' For A New Generation
MAD, Fern Siegel - Wednesday, September 24, 2025
The work is the first produced with creative agency Yard NYC. ...
- Giannelli Promoted To Partner, AlmapBBDO
People on the Move, Fern Siegel - Wednesday, September 24, 2025
The promotion recognizes his 17-year contributions to the Brazilian agency. ...
- Ogilvy Crafts Creative For Jameson's NFL Kickoff
MAD, Fern Siegel - Tuesday, September 23, 2025
The NFL's first regular-season game to be held in Ireland debuts Septemb ...
- Roll Play: Pillsbury Promotes Bigger Products
MAD, Fern Siegel - Tuesday, September 23, 2025
GS&P's campaign promotes rolls and biscuits that bake larger. ...
- Revery Names Grossman First Strategy Director
MAD, Fern Siegel - Tuesday, September 23, 2025
In the last 10 years, he has shaped strategies for Nike, Netfli ...
- Guardian Centers Its Journalism As 'Whole Picture' For U.S. Readers
MAD, Fern Siegel - Tuesday, September 23, 2025
Lucky Generals' creative wants to combat half-truths and eroding trust in n ...
- DesignStudio Becomes Further, Expands Creative Options
MAD, Fern Siegel - Monday, September 22, 2025
The name change dovetails with senior promotions in the New York off ...
- Hogsworth The 10 Introduces AI Persona To Disrupt Bourbon Industry
Out to Launch, Fern Siegel - Monday, September 22, 2025
The new release partnered with social influencers to create online buzz f ...
- 'Belt' Up: Basil Hayden Positions Bourbon As Cocktail Surprise
MAD, Fern Siegel - Friday, September 19, 2025
Pereira O'Dell's spots position the whiskey as a drink crafted to ent ...
- Schulson Takes 72AndSunny Production Reins, Adds AI Focus
MAD, Fern Siegel - Friday, September 19, 2025
The promotion reflects the agency's use of emerging tech. ...
- Hot Pickle Innovation Lab Targets Food & Beverage Clients
MAD, Fern Siegel - Thursday, September 18, 2025
The new division taps into food culture to help even the bigge ...