- RTB Reaches Tipping Point In 2020: Private Deals Top Open Market Trades For First Time
Research Intelligencer, Joe Mandese - Wednesday, January 22, 2020
Private marketplace deals will account for the majority of the real-time biddi ...
- Advertising's Share Of Time Spent With Media Continues To Erode
MediaDailyNews, Joe Mandese - Monday, January 20, 2020
Advertising's share of time spent with media continues to erode, falling ...
- Minority Influencers Command Higher Cost-Per-Posts Than Whites
Research Intelligencer, Joe Mandese - Tuesday, January 21, 2020
In a rare case of reverse discrimination in the supply-and-demand of t ...
- Study Finds Consumers Want To Know Brands' Political Stances
Research Intelligencer, Joe Mandese - Tuesday, January 21, 2020
In the latest indication that brand marketers may no longer want ...
- MRC Revokes Accreditation For Hulu, Extreme Reach, Protected Media
MediaDailyNews, Joe Mandese - Friday, January 17, 2020
The Media Rating Council announced it has revoked accreditation for measurement servic ...
- Can Ad Tech Solve The Media Believability Crisis?
RTBlog, Joe Mandese - Monday, January 20, 2020
The ad industry is facing a new crisis and this one cou ...
- Ad Demand Falls Marginally At Year-End 2019, Records Highest December Ever
MediaDailyNews, Joe Mandese - Thursday, January 16, 2020
In a positive sign for the ad economy, demand slid only slight ...
- Top Measurement, Optimization Firms, According To Forrester
Research Intelligencer, Joe Mandese - Friday, January 17, 2020
When it comes to measuring and/or "optimizing" the impact of marketing, Analyt ...
- Holding Company of the Year: Omnicom
Agency of the Year, Joe Mandese - Thursday, January 16, 2020
While it's not uncommon for MediaPost to recognize the same organizations yea ...
- Independent Agency of the Year: USIM
Agency of the Year, Joe Mandese - Thursday, January 16, 2020
They say necessity is the mother of invention, but on Madison Avenu ...
- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Thursday, January 16, 2020
When two of Madison Avenue's most venerable agency brands -- J. Walt ...
- Media Supplier of the Year: The Media Rating Council
Agency of the Year, Joe Mandese - Thursday, January 16, 2020
Normally, this category recognizes suppliers of media inventory, data or technology, b ...
- Creative All Star: Terry Young
MediaPost All Stars, Joe Mandese - Thursday, January 16, 2020
Much like the agency he founded -- Sparks & Honey -- Ter ...
- Media All Star: Nicolas Bidon
MediaPost All Stars, Joe Mandese - Thursday, January 16, 2020
When Nicolas Bidon took the helm of Xaxis a couple of yea ...
- Media All Star: Jonathan Kim
MediaPost All Stars, Joe Mandese - Thursday, January 16, 2020
As Group Director of Digital Engineering, Jonathan Kim has overseen an eli ...
- The Buzz Surrounding Joe For President (No, Not That Joe)
Red, White & Blog, Joe Mandese - Thursday, January 16, 2020
For a guy who announced his candidacy less than five months ag ...
- 'Data-Centricity' Begins Inching Up Again, Most Marketing Organizations Have At Least Taken Steps
Research Intelligencer, Joe Mandese - Thursday, January 16, 2020
A funny thing happened on the way toward data-centricity. It's gone dow ...
- Journalists Give Highest Marks To Twitter, Google For Combating Disinformation
Marketing Politics Weekly, Joe Mandese - Friday, January 10, 2020
Publishers of journalism worldwide give the highest marks to Twitter for combati ...
- Word-of-Mouth Rising For Sanders, Warren, Bloomberg, Buttigieg, Yang, Klobuchar
Marketing Politics Weekly, Joe Mandese - Monday, January 13, 2020
While Joe Biden appears to be leading in the polls -- ...
- Nielsen Taps Grainger's Rawlinson As CEO Of Soon-To-Be-Spun-Off Global Connect
MediaDailyNews, Joe Mandese - Tuesday, January 14, 2020
David Rawlinson, president of the global online business at industrial supply compa ...
- Ad Execs: Esteem Improving Even As Ethics, Regulatory Issues, Clutter, Consumer Respect Erode
MediaDailyNews, Joe Mandese - Tuesday, January 14, 2020
Ad industry execs overwhelmingly feel their professional esteem has improved recently, b ...
- Tipping Point: More Americans Now Channel Surf Online Vs. TV
Research Intelligencer, Joe Mandese - Tuesday, January 14, 2020
More Americans now surf for video programming online than via a line ...
- Executive Sentiment About Ad Industry Mostly Positive, But Getting Worse
MediaDailyNews, Joe Mandese - Monday, January 13, 2020
More than a third of industry execs say their view of t ...
- Ad Vs. Premium Video Models Split By Generation
Research Intelligencer, Joe Mandese - Monday, January 13, 2020
While free, ad-supported models are still the preferred method for older consume ...
- Industry Sentiment: Agencies More Negative Than Advertisers
Research Intelligencer, Joe Mandese - Monday, January 13, 2020
Overall, ad industry executives have a positive view of the advertising a ...
- Cost, Scale Remain Barriers To OTT Advertising
Research Intelligencer, Joe Mandese - Monday, January 13, 2020
Cost, followed by "inadequate metrics," and "lack of large scale of audiences ...
- Ad Execs Most Bullish On Demand For ESPN, Scripps Networks
Research Intelligencer, Joe Mandese - Monday, January 13, 2020
Ad execs, including both advertisers and media buyers, are most bullish ...
- Peak, Peakier, Peakiest
RTBlog, Joe Mandese - Monday, January 13, 2020
Ten years ago, FX Networks benchmarked a "Peak TV" milestone revealing the ...
- USIM Lands Broadband/Cable Provider Sparklight
MediaDailyNews, Joe Mandese - Friday, January 10, 2020
USIM is continuing its new business streak early in the new yea ...
- Trend Data Reveals OTT Password Sharing Rising Over Time, Especially Among Younger Americans
Research Intelligencer, Joe Mandese - Thursday, January 9, 2020
On Wednesday we reported on findings of HUB Entertainment Research's most rece ...
