- BrandIndex Ranks Perception Winners, Losers 2015
Marketing Daily, Karlene Lukovitz - Wednesday, January 13, 2016
Amazon was #1 again. Netflix ranked #2, bumping YouTube down one plac ...
- Chobani Campaign Sets Off Legal Battle With Dannon
Marketing Daily, Karlene Lukovitz - Monday, January 11, 2016
The day after the campaign launched, Dannon sent Chobani a cease-and-desist lett ...
- Lean Cuisine Apps Filter 'Diet' From Web, TV Content
Marketing Daily, Karlene Lukovitz - Friday, January 8, 2016
To assist in that mental shift, Lean Cuisine's #WeighThis Diet Filter a ...
- New Dietary Guidelines Offer Few Surprises, Some Compromises
Marketing Daily, Karlene Lukovitz - Thursday, January 7, 2016
In the end, in what appears to be the result of ...
- Panera Launches Social 'Endless Trailer' To Promote Clean Soup Menu
Marketing Daily, Karlene Lukovitz - Wednesday, January 6, 2016
Mimicking the style of a movie trailer, the video shows footage ...
- Aquafina Stages Red Carpet Surprise For E! Golden Globes TV Spot
Marketing Daily, Karlene Lukovitz - Tuesday, January 5, 2016
Some passersby who stopped to sample Aquafina got a big surprise: Th ...
- Doritos Reveals 'Crash The Super Bowl' Finalists (One Features Doris Roberts)
Marketing Daily, Karlene Lukovitz - Monday, January 4, 2016
Because most people who enter the contest view it as a steppi ...
- For Food And Beverage Marketers, A Year Of Accelerated Change
Marketing Daily, Karlene Lukovitz - Monday, January 4, 2016
Most saw sales decline or stagnate as consumers continued to migrate ...
- Quaker's New-Flavor Contest Offers $250,000 Grand Prize
Marketing Daily, Karlene Lukovitz - Wednesday, December 23, 2015
The entries may be made through a Quaker contest site, Quaker's Facebo ...
- Mount Gay '5 Essentials' Videos Feature Cutting-Edge Creatives
Marketing Daily, Karlene Lukovitz - Tuesday, December 22, 2015
The connection: The brand's old-fashioned cocktail recipe calls for "five essential ingredients ...
- Restaurants Should Continue Revival In 2016
Marketing Daily, Karlene Lukovitz - Monday, December 21, 2015
Restaurants and foodservice venues have recovered from recession losses, with the indust ...
- Mike's Runs Branded Saber Giveaway On Social
Marketing Daily, Karlene Lukovitz - Friday, December 18, 2015
Mike's Hard Lemonade is celebrating the long-awaited (and long-hyped) release of "St ...
- Airheads Candy Gets Crafty On Social
Marketing Daily, Karlene Lukovitz - Friday, December 18, 2015
Showing off DIY crafts of all kinds on social media has beco ...
- GMO Labeling Rider Left Out Of Omnibus Spending Bill
Marketing Daily, Karlene Lukovitz - Wednesday, December 16, 2015
The food industry's Coalition for Safe Affordable Food (CFSAF) failed to g ...
- Jimmy Dean Offers 11-Hour Sausage Yule Log Video
Marketing Daily, Karlene Lukovitz - Tuesday, December 15, 2015
Fans of the endlessly looping footage of a burning holiday yule l ...
- Tony Hale Aims To Help Subway Revive Lunch Breaks
Marketing Daily, Karlene Lukovitz - Monday, December 14, 2015
Tony Hale of "Veep" and "Alvin and the Chipmunks" wrote and sta ...
- Gluten-Free Sales Keep Growing, Despite Growing Skepticism
Marketing Daily, Karlene Lukovitz - Friday, December 11, 2015
The category's sales have soared by 136% since 2013, to reach ...
- Campaigns Drive Texas Roadhouse Perception Gains
Marketing Daily, Karlene Lukovitz - Thursday, December 10, 2015
YouGov points out that the perception bumps followed campaigns that supported loc ...
- Krispy Kreme Video Functions As Scannable Coupon
Marketing Daily, Karlene Lukovitz - Tuesday, December 8, 2015
The campaign targets consumers 25 to 54 who are past purchasers ...
- Oreo Launches #WonderCarols Fan-Inspired Music Videos
Marketing Daily, Karlene Lukovitz - Monday, December 7, 2015
The brand will release each song video on its Facebook, Twitter a ...
- Frito-Lay's Grandma's Cookies Plays Santa's Helper
Marketing Daily, Karlene Lukovitz - Monday, December 7, 2015
In addition to being the official sponsor of the annual family-photo-taking "San ...
- Chipotle's Tighter Sourcing Standards May Reduce Local Produce Use
Marketing Daily, Karlene Lukovitz - Thursday, December 3, 2015
The company is implementing "elevated" protocols for all produce suppliers, mainly ...
- Clorox Among Large Consumer Marketers Tapping Digital-First's Power
Marketing Daily, Karlene Lukovitz - Thursday, December 3, 2015
Among 80 CMOs surveyed, 61% reported that they're not testing creative a ...
- Kind Brand Petitions For Changes In FDA's 'Healthy' Claims Rule
Marketing Daily, Karlene Lukovitz - Tuesday, December 1, 2015
Currently, the FDA states that "healthy" can be used as a cla ...
- Subway Awakens The Force With Promotions, Ads
Marketing Daily, Karlene Lukovitz - Monday, November 30, 2015
Another 60-second spot focuses on a kids' tie-in offer: Each Fit f ...
- Kellogg Reports Its U.S. Cereal Sales Uptrending
Marketing Daily, Karlene Lukovitz - Wednesday, November 25, 2015
Paul Norman, president, North America, stressed that sales of Kellogg's core cere ...
- Avocados From Mexico On The Move From Thanksgiving Through July Fourth
Marketing Daily, Karlene Lukovitz - Tuesday, November 24, 2015
Avocados From Mexico -- which this year became the first produce bra ...
- Caribou Coffee Offering Daily Surprises For Holiday Season
Marketing Daily, Karlene Lukovitz - Tuesday, November 24, 2015
To drive traffic to the site, the surprises and the link a ...
- Stouffer's' Digital Holidays Campaign Marks Instagram Debut
Marketing Daily, Karlene Lukovitz - Monday, November 23, 2015
The campaign includes a 30-second pre-roll video for YouTube and Hulu th ...
- Share A Coke Is Back For The Holidays, With New Social Effort
Marketing Daily, Karlene Lukovitz - Thursday, November 19, 2015
On the digital front, the brand will be running social and digit ...