- Snickers, Skittles Will Return For Super Bowl 50
Marketing Daily, Karlene Lukovitz - Wednesday, November 18, 2015
The spot ranked #12 in "USA Today"'s viewer-panel-determined Ad Meter, and w ...
- King's Hawaiian Gets First Custom Show On 3 Scripps Networks
Marketing Daily, Karlene Lukovitz - Tuesday, November 17, 2015
The King's Hawaiian show is also being promoted on the networks' W ...
- Bacardi Oakheart Gets Serious About Taking On Captain Morgan
Marketing Daily, Karlene Lukovitz - Tuesday, November 17, 2015
Captain Morgan Spiced Rum is the #2 rum in the U.S., b ...
- At Denny's, The Grand Slam Strikes Back
Marketing Daily, Karlene Lukovitz - Friday, November 13, 2015
"With all the recent talk surrounding all-day breakfast offerings, we wanted ...
- Chipotle Scores Drop Post E. Coli Outbreak
Marketing Daily, Karlene Lukovitz - Thursday, November 12, 2015
Chipotle's BrandIndex buzz score dropped from +4 on Oct. 30, just befo ...
- Surprise: FDA To Review Use Of 'Natural' Food Claim
Marketing Daily, Karlene Lukovitz - Wednesday, November 11, 2015
Experts were taken off guard, since the FDA "had earlier declined ...
- Oreo Offers Personalized Packaging For The Holidays
Marketing Daily, Karlene Lukovitz - Tuesday, November 10, 2015
Mondelez International is testing personalized packaging for the first time with ...
- Todd Gurley Dances For Jolly Rancher's 'Keep On Sucking' Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 9, 2015
Jolly Rancher also has a partnership with NFL Twitter. Its Todd Gurl ...
- Jack Daniels Wraps Up Sinatra Campaign With Social Push
Marketing Daily, Karlene Lukovitz - Friday, November 6, 2015
To participate, consumers take a toast-themed photo or short video of themselv ...
- 'Clean' Eating Offers Opportunities For CPGs
Marketing Daily, Karlene Lukovitz - Thursday, November 5, 2015
What does "clean" mean? Clean eaters tend to focus on what's abse ...
- Chipotle's Brand Strength To Be Tested By E. Coli Outbreak
Marketing Daily, Karlene Lukovitz - Thursday, November 5, 2015
After being alerted to the situation by health officials over last weeken ...
- Jimmy Dean 'Shine It Forward' Campaign Aims For Optimism
Marketing Daily, Karlene Lukovitz - Wednesday, November 4, 2015
The #MondaysForGood "movement" is part of a new "Shine It Forward" campai ...
- Baskin-Robbins In Donations, Texting Programs For Veterans Day
Marketing Daily, Karlene Lukovitz - Tuesday, November 3, 2015
Also this year, Baskin-Robbins, along with the USO, is asking people ...
- Grey Poupon Partners With Downton Abbey On Site, Social Campaign
Marketing Daily, Karlene Lukovitz - Monday, November 2, 2015
It offers "exclusive" recipes from Grey Poupon that would presumably pass must ...
- Butterballs Feature Rockwell Painting For 'Throwback Thanksgiving'
Marketing Daily, Karlene Lukovitz - Friday, October 30, 2015
Starting Nov. 2 and continuing throughout the month, Butterball will also ...
- Lean Cuisine's Grand Central Installation Makes Weighty Statements
Marketing Daily, Karlene Lukovitz - Thursday, October 29, 2015
The video, filmed in a closed shoot, was designed to "start ...
- Mtn Dew Runs Three-City Snapchat Story For NBA Tip-Off
Marketing Daily, Karlene Lukovitz - Wednesday, October 28, 2015
The effort offered fans around the country exclusive access to NBA Tip-O ...
- Quaker Giving Away 1 Million Bowls For National Oatmeal Day
Marketing Daily, Karlene Lukovitz - Tuesday, October 27, 2015
Most of the samples will be distributed as Quaker Oatmeal Cups ...
- Lipton Holds Its First U.S. Festival As Part Of 'Be More Tea' Positioning
Marketing Daily, Karlene Lukovitz - Monday, October 26, 2015
Held at Riverfront Park at the Naval Yard in North Charleston, S.C ...
- Taco Bell's 'Steal A Base, Steal A Breakfast' Returns
Marketing Daily, Karlene Lukovitz - Friday, October 23, 2015
This latest dramatic push to drive awareness and sampling demonstrates the escalati ...
- Smirnoff Takes Its Non-Exclusivity Pitch On The Road
Marketing Daily, Karlene Lukovitz - Thursday, October 22, 2015
The new broadcast and video series, series, appearing on YouTube as we ...
- Halloween Inspires Tricks, Treats From Cheetos, Dos Equis
Marketing Daily, Karlene Lukovitz - Wednesday, October 21, 2015
Cheetos is promoting its seasonal Bag of Bones snacks and Trick-or-Treat Pac ...
- 'Real' and 'Alternative' Among Key 2016 Food, Beverage Trends
Marketing Daily, Karlene Lukovitz - Tuesday, October 20, 2015
Similarly far-reaching in its effects is the increasingly widespread view of anythi ...
- Kraft Mac & Cheese Adds TV, Site To Its 'Star Wars' Push
Marketing Daily, Karlene Lukovitz - Monday, October 19, 2015
A dad shows his son his collection of Star Wars toys, n ...
- Cheerwine Celebrates Local Legends With Video Docu-Series
Marketing Daily, Karlene Lukovitz - Friday, October 16, 2015
Once the episodes were finished, Cheerwine worked with independent films distributor FilmBuf ...
- General-Market Goya Campaign Celebrates 'Real Life Chefs'
Marketing Daily, Karlene Lukovitz - Thursday, October 15, 2015
After creating a Hispanic campaign for Goya's low-sodium bean products, Dieste work ...
- Dewar's Uses VR Video To Launch Scratched Cask Whisky
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2015
The VR video, viewable by accessing www.Scratched360.com from mobile devices or desktop ...
- How Much Can Brands Benefit From 'No Artificial Ingredients'?
Marketing Daily, Karlene Lukovitz - Tuesday, October 13, 2015
For the rapidly growing number of food and beverage brands that a ...
- CSPI Sues FDA For Failure To Act On Regulating Salt
Marketing Daily, Karlene Lukovitz - Friday, October 9, 2015
The average consumption of salt is now 3,650 milligrams per day, whic ...
- M&M's Tying In With 2016's 'X-Men: Apocalypse'
Marketing Daily, Karlene Lukovitz - Thursday, October 8, 2015
"X-Men is one of the most popular and thrilling franchises in mov ...