- Samsung, Fallon Show How What Can't Be Done Is Done
The MediaPost Cases, Nina Lentini - Wednesday, February 12, 2020
Samsung agency Starcom went to NBC with an idea that the netwo ...
- Q&A With A&W's Liz Bazner
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
The director of digital at A&W Restaurants will present a case stu ...
- Case Study: Body-Positive Campaign Shapes Up To Be Winning Strategy
MediaPost Connect, Nina Lentini - Tuesday, February 4, 2020
Having scaled so fast, however, they realized they needed to take ...
- Q&A With Bareburger's Nick Bucciero
MediaPost Connect, Nina Lentini - Tuesday, January 28, 2020
The marketing director will speak at MediaPost's Brand Insider QSR Summit taki ...
- Where Do Media Buyers Find Quality Audiences?
Show Daily: Videos, Nina Lentini - Friday, January 31, 2020
Media buyers today walk a tightrope in the divisive political atmosphere th ...
- Is Cambridge Analytica To Blame For Privacy Policy 'Explosion'?
Show Daily: Videos, Nina Lentini - Friday, January 31, 2020
Alison Pepper, SVP, Government Relations at the 4As, suggests a hybrid approac ...
- Do Privacy Concerns Distract From The Job At Hand?
Show Daily: Videos, Nina Lentini - Friday, January 31, 2020
Albert Thompson, Managing Director of Digital at Walton Isaacson, says privacy nee ...
- Stormy Weather? Forecasting 2020
Show Daily, Nina Lentini - Wednesday, January 29, 2020
Media buyers are always on the hunt for quality video, especially ...
- Privacy's Perfect Storm
Show Daily, Nina Lentini - Wednesday, January 29, 2020
Wednesday's MediaPost Forecast 2020 took a look at those lengthy, dense priva ...
- Solving for the Media+Data+Privacy Equation
Show Daily, Nina Lentini - Wednesday, January 29, 2020
The different ways that companies interpret customer privacy concerns are becoming distracti ...
- Case Study: Bloomscape Creates Conversations With Content
MediaPost Connect, Nina Lentini - Tuesday, January 21, 2020
"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- Salvation Army Donations Spike Upon New Email Strategy
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Media-Buying Giants On Board MediaPost's 'Forecast'
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
CIOs Shelby Saville of Spark Foundry, Jon Stimmel of UM, Matt Sween ...
- Q&A With Walton Isaacson's Albert Thompson
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
Albert Thompson, managing director of digital at Walton Isaacson, will take pa ...
- TBS Gets Heavenly Results With Social Campaigns
The MediaPost Cases, Nina Lentini - Friday, January 17, 2020
When some of the main cast was a little less socially activ ...
- 'Media Is Media' Should Guide Campaign Planning
Show Daily, Nina Lentini - Thursday, January 16, 2020
Asked what is missing from today's political campaigns, he said that, "metric-wis ...
- DNC Is Stuck In 'Plug And Play' Mode, Readying For Nominee
Show Daily, Nina Lentini - Thursday, January 16, 2020
The DNC is developing easily transferrable assets. "One thing that we real ...
- RNC Gets A Look At The Day Ahead Via Twitter
Show Daily, Nina Lentini - Thursday, January 16, 2020
Kevin Zambrano looked nervous. Which was odd since this chief digital offic ...
- Creative Gets Political Operatives Around Ad Bans
Show Daily, Nina Lentini - Thursday, January 16, 2020
In navigating the new social "etiquette," political operatives haven't got any answe ...
- Activating, Not Alienating, To Get Out The Vote
Show Daily, Nina Lentini - Thursday, January 16, 2020
The old way of reaching potential voters used to be about volum ...
- Insurgent Republican On Running For President
Show Daily, Nina Lentini - Thursday, January 16, 2020
Was that a primal scream? ...
- Making Space For A Younger, Diverse Generation
Show Daily, Nina Lentini - Thursday, January 16, 2020
What if Martin Luther King had had Twitter? Jara Butler, National Traini ...
- Campaigns Reorganize For Fractured Electorate
Show Daily, Nina Lentini - Thursday, January 16, 2020
Run for Something works with only local and state candidates from tho ...
- Q&A With Ryan Thompson, The DCCC's Chief Digital Officer
MediaPost Connect, Nina Lentini - Tuesday, January 7, 2020
Ryan Thompson will speak on "Navigating the New Social 'Etiquette'" at Marketin ...
- Joe Walsh, Taking On Trump, To Speak At MediaPost Event
MediaPost Connect, Nina Lentini - Wednesday, January 8, 2020
For the sixth year in a row, both sides of the ais ...
- Shapermint's Balancing Act Between Brand & Performance
The MediaPost Cases, Nina Lentini - Tuesday, January 7, 2020
After its meteoric growth since Shapermint first launched in 2018, the sha ...
- Sometimes What You Don't Know CAN Hurt You
Show Daily, Nina Lentini - Tuesday, December 17, 2019
"As we on-boarded a new agency, we did some digging. We fou ...
- CPG Goes D2C: Learning the New Brand/Performance Tango
Show Daily, Nina Lentini - Tuesday, December 17, 2019
When Clorox bought Nutranext, it didn't set out to absorb the compa ...
- Caesars' Chris Jenner Bets On Data-Driven Email Strategy
Show Daily: Videos, Nina Lentini - Monday, December 16, 2019
"One of our challenges is that we have middle data in audien ...
- A New Frenemy: The Amazon Calculus
Show Daily, Nina Lentini - Friday, December 13, 2019
Keen Footwear, for example, found that one of its strongest ecommerce da ...