- ITP and The Great Cookie Headache
Show Daily, Nina Lentini - Friday, December 13, 2019
Well, that was one helluva panel discussion! What it boiled down ...
- The D2C Equation: Brand+Performance+Attribution
Show Daily, Nina Lentini - Friday, December 13, 2019
When it comes to brand vs. performance, one marketer says any ti ...
- Retailers Create New Opportunities For Brands
Show Daily, Nina Lentini - Friday, December 13, 2019
Delta Faucet Co has developed full-funnel strategy that begins with awareness a ...
- Death Of The Keyword?
Show Daily, Nina Lentini - Thursday, December 12, 2019
Good news: it has been exaggerated. Bad news: it's a wounded anima ...
- User Intent And Content Are The New Stars
Show Daily, Nina Lentini - Thursday, December 12, 2019
For the last nine months, Cisco has been testing a pilot call ...
- Search Industry Shifts In Strategy, Targeting, Formats
Show Daily, Nina Lentini - Thursday, December 12, 2019
There has been a growth in search. It has changed but it ...
- Beyond Short-Term Sales: Building Brand Equity In Search
Show Daily, Nina Lentini - Thursday, December 12, 2019
MMM ... good! Oh, wait, not that. We were hearing about h ...
- GasBuddy's One-to-One Messaging In The Right Lane
Show Daily, Nina Lentini - Wednesday, December 11, 2019
Our last day of Email Insider Summit began with a slew ...
- Making It To The Inbox: A Story About Deliverability
Show Daily, Nina Lentini - Wednesday, December 11, 2019
Talk about rock bottom! And such a nice brand, too. Amanda Scarnechi ...
- Routine Maintenance: Innovative Fixes
Show Daily, Nina Lentini - Wednesday, December 11, 2019
Just as one goes to the dentist for regular check-ups, so shou ...
- Data Vetting 2020: Acquisition, Privacy, Hygiene
Show Daily, Nina Lentini - Tuesday, December 10, 2019
With CCPA looming largely, Mattel's Neil Gogate has a hate/love relationship wi ...
- There's Something About Mary - A Not So Virtual Chat
Show Daily, Nina Lentini - Tuesday, December 10, 2019
Meet Mary. She's 38 and a Midwestern mom of three. She ...
- How Do You Get Parents Obsessed? Give 'Em Chobani Swag!
Show Daily, Nina Lentini - Tuesday, December 10, 2019
Lexi Sigesmund, Senior Manager, Digital and Content Strategy, Chobani, blew 'em aw ...
- What's the Content Strategy? Parse, Manage, Deploy
Show Daily, Nina Lentini - Tuesday, December 10, 2019
When your business is selling subscription contacts, you face a set ...
- Caesars Entertainment Bets On Data-Driven Email Strategy
Show Daily, Nina Lentini - Monday, December 9, 2019
"One of our challenges is that we have middle data in audien ...
- 360-Degree Personalization Is a Strategy, Not a Tactic
Show Daily, Nina Lentini - Monday, December 9, 2019
Madison Square Garden's Tom Dinneny says the company can pivot more quick ...
- Every Picture Tells A Personalization Story
Show Daily, Nina Lentini - Monday, December 9, 2019
Here's something you don't hear about every day -- a hotel wi ...
- That 'I'll Never Do That Again' Panel
Show Daily, Nina Lentini - Monday, December 9, 2019
Everyone on the ever-popular "how I screwed up an email" panel h ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learn ...
- Q&A With Marcus Hotels CMO Erin Levzow
MediaPost Connect, Nina Lentini - Wednesday, November 27, 2019
We're going to hear how Marcus Hotels gives its guests tours ...
- Universal Taps Instagram Stories For Influencer Strategy To Promote "MA" Movie
The MediaPost Cases, Nina Lentini - Wednesday, November 20, 2019
Universal created a week-long influencer campaign that began 14 days before t ...
- Bloomscape Creates Two-way Conversations With Content
The MediaPost Cases, Nina Lentini - Thursday, November 21, 2019
"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- Policygenius' Podcast Listener Feedback Is To Die For
The MediaPost Cases, Nina Lentini - Wednesday, November 20, 2019
Podcast advertising has been one of Policygenius' top customer acquisition channels ov ...
- Nissan Puts Drivers In The Virtual Reality Seat
MediaPost Connect, Nina Lentini - Sunday, November 10, 2019
Critical Mass Agency created Tech Drive VR, which allows users to te ...
- Nissan's Witherspoon Is Up To New Marketing Challenges
MediaPost Connect, Nina Lentini - Tuesday, November 12, 2019
Allyson Witherspoon, Vice President, Marketing Communications and Media, Nissan North America, Inc ...
- Clorox D2C VP Lets Us In On Consumer 3.0
Show Daily: Videos, Nina Lentini - Friday, November 15, 2019
Jackson Jeyanayagam avoids predicting the future of DTC marketing. "The shit's happeni ...
- First, Build.... Make, Sell, Learn, Repeat
Show Daily, Nina Lentini - Wednesday, November 13, 2019
Rick Hasselbeck, chief commercial officer at GE Appliances, told our Brand Insid ...
- How A Brand Developed A Recipe For Healthy Growth
Show Daily, Nina Lentini - Tuesday, November 12, 2019
In the beginning -- 2015 -- Brett Podolsky was doing all t ...
- Expanding the Brand: Data-Driven Product Development
Show Daily, Nina Lentini - Tuesday, November 12, 2019
When D2C brands look to develop new products, how do they u ...