- Unlocking Disproportionate Growth Through Audio Advertising
Show Daily, Nina Lentini - Tuesday, November 12, 2019
There it was, a small tech store in the Big Apple, ...
- CRM As A Business Strategy
Show Daily, Nina Lentini - Tuesday, November 12, 2019
Using texting and radio, Francis Ford Coppola Winery told brand's local loyalis ...
- Consumer Shopping Changing At Breakneck Speed
Show Daily, Nina Lentini - Monday, November 11, 2019
"What was cool is no longer cool anymore," said the former C ...
- D2Cs Shift Strategy In Order To Achieve Scale, Sustainability
Show Daily, Nina Lentini - Monday, November 11, 2019
Attendees at our Brand Insider Summit D2C perked up when they hea ...
- Identify Opportunities For Proactive Content
Show Daily, Nina Lentini - Monday, November 11, 2019
Kelsey Cohen, Director of Growth for Bloomscape, a 20-month-old D2C startup selli ...
- Micro-targeting Is Key To Reaching Audience
Show Daily, Nina Lentini - Monday, November 11, 2019
"There is no more linear process to reaching the consumer. We ha ...
- How A Little Red Book (Not Mao's) Made A Brand
Show Daily, Nina Lentini - Monday, November 11, 2019
Eric Bandholz, the founder of Beardbrand, came up with a very co ...
- Q&A: See What Keeps This Marketer Up At Night
MediaPost Connect, Nina Lentini - Wednesday, October 30, 2019
Bob Land, VP/consumer engagement at Dorel Juvenile, a manufacturer of products f ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- Case Study: Frank's Hot Sauce Wins Super Bowl (No S#!t)
MediaPost Connect, Nina Lentini - Tuesday, October 29, 2019
Among the results, the brand won the Twitter #Interception Grand Prize f ...
- Sleep Number's Long-form Content Draws Viewers In
Show Daily: Videos, Nina Lentini - Monday, October 28, 2019
In the first of a three-part content series, Josh Jacobs describes h ...
- Vital Farms Cries 'Bull,' Sees Egg Sales Rise
The MediaPost Cases, Nina Lentini - Monday, October 28, 2019
With "free" in the name, it's no wonder that cage-free was t ...
- Sleep Number Uses Content To Draw Customers In
The MediaPost Cases, Nina Lentini - Friday, October 25, 2019
I t developed longer-form branded content with a three-part series about play ...
- Haven Life Banks On Partnership With Amazon's FireTV
Show Daily, Nina Lentini - Thursday, October 24, 2019
Nearly all of its prospect audience is matched to Amazon's, giving ...
- Sleep Number Guides Viewers Down Funnel With Long-form Content
Show Daily, Nina Lentini - Tuesday, October 22, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- 'Like Changing The Tires While The Car's Going 60 MPH'
Show Daily: Videos, Nina Lentini - Thursday, October 10, 2019
Yet, G/O Media CEO Jim Spanfeller predicted that programmatic will endure, whi ...
- Q&A With Policygenius's Blayne Smith
MediaPost Connect, Nina Lentini - Tuesday, October 8, 2019
Blayne Smith, Senior Acquisition Manager at Policygenius Inc., which offers online li ...
- How to Deepen and Scale an Affiliate Business
Show Daily, Nina Lentini - Monday, October 7, 2019
"We knew there was a big opportunity here to capitalize on wh ...
- Publishers Are Missing Multicultural Opportunities
Show Daily, Nina Lentini - Sunday, October 6, 2019
"The riches are in the niches, right?" REVRY's Damian Pelliccione said, ...
- How ComplexCon is Changing Experiential
Show Daily, Nina Lentini - Sunday, October 6, 2019
Using its secret sauce, it took Culture, multiplied that by Curation, add ...
- What Is A Data-driven Publisher?
Show Daily, Nina Lentini - Friday, October 4, 2019
"We try to use that as a reference for marketers and sal ...
- Page-to-Screen: Conde Nast Programs Its Future in Video
Show Daily, Nina Lentini - Friday, October 4, 2019
"Don't be afraid to explore foreign territories, and be ready to learn ...
- The New Business Case for Video Across Big and Small Screens
Show Daily, Nina Lentini - Friday, October 4, 2019
Thrillist' s Jody Rones and WAVE's Andy Wiedlin went at it ...
- Discussion: Two Paths to the Publisher Agency Model
Show Daily, Nina Lentini - Friday, October 4, 2019
Neither agency is going after any Fortune 500 companies. "Our right ...
- Programmatic for Engagement
Show Daily, Nina Lentini - Friday, October 4, 2019
Over at Publishers Clearing House, "often our users look like bots becau ...
- The New Media Polyglot: G/O Media's Business Battle Plan
Show Daily, Nina Lentini - Thursday, October 3, 2019
One reason publishers got into programmatic, Spanfeller said, is that some agenci ...
- What is Engagement Now?
Show Daily, Nina Lentini - Thursday, October 3, 2019
"We have the Washington Post Insights team, which does in-house surveys. We' ...
- Streaming A Sustainable Future
Show Daily, Nina Lentini - Thursday, October 3, 2019
"There's only 90 minutes in the show. Half of it is editoria ...
- Nissan Puts Drivers In The Virtual Reality Seat
The MediaPost Cases, Nina Lentini - Thursday, October 3, 2019
To enhance authenticity, Tech Drive was shot live, in a real ca ...
- HBO Celebrates 'Sopranos' With Mob Nicknames
The MediaPost Cases, Nina Lentini - Thursday, October 3, 2019
The Twitter tipping point occurred when actors Lin-Manuel ("Lin the Man-uel") Miran ...