- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users ...
- Now Hear This: Amplifon App Exceeds Expected Results
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Amplifon needed a service to help its customers get comfortable with the ...
- Bravo Breaks Records With 'Dirty John' Podcast
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Historically, Bravo had been known as a destination for quality reality programmin ...
- Acura Goes Cross-channel For RDX Launch
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Through highly engaging creative units and strategic ad placement, the campaign allow ...
- TBS' 'Miracle Workers' Pulls Out The Stops On Social
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
It spread heavenly love across all of its social channels with thoughtf ...
- MGM's 'Roll The Dice' Game Show Wins Over Fans
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
"Roll The Dice" showcased MGM's hottest Vegas entertainment at its properties ...
- TBS Uses Instagram Live To Promote Season 2
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
To promote Season 2 and integrate "The Last O.G." into the broad ...
- Cheetos Leverages Social Data To Reward Asteroids Fans
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
What's more, the data helped predict where the highest demand would ...
- Tim Horton's Brings Kenya's Ice Hockey Team To Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The brand searched for a new way to celebrate Canadians' commitment ...
- Q&A With Freshly's Kristina Lock
MediaPost Connect, Nina Lentini - Monday, September 30, 2019
Lock, the associate director for TV/video advertising at Freshly will present ...
- Zwilling's Digital Transformation Brings Amazing Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
By optimizing digital, the brand's history -- dating to 1731 -- a ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
People were invited to use emojis on Twitter to pair the chi ...
- Leading Hotels Revamps Loyalty Emails, Enjoys Higher Open Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The Leading Hotels of the World wanted to make sure its loyal ...
- MillerCoors Sought -- And Found -- Millennial Explorers
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The visually compelling content was created to appeal to outdoor enthusiasts ag ...
- Samsung Leverages Gamers' Motivations To Sell Galaxy Note9
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The strategy was to use gaming to demonstrate the Note9's hidden trai ...
- Universal Taps Influencers For Terrifying 'MA' Campaign
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
Four creators -- and real life friends-- participated in an extended ski ...
- Dove's #TakeTheTime Shows Paternity Leave In Positive Light
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
On the day of the launch #TakeTheTime represented 45% of all conversatio ...
- Subway's Gamified Ads Lead To Very High Conversion Rate
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
The ads engaged users with hit after hit of reward, and Subw ...
- Amazon Lets Us 'Control' International Space Station Via Alexa
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
This innovative unit ran alongside premium on-demand video content where, in exchan ...
- Netflix Converts Doubters Into Early Evangelists
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
A three-phase, constantly evolving launch campaign excited fans of the genre, amplifi ...
- Xfinity's 'Project Dead Zone' Takes Best In Show
The MediaPost Cases, Nina Lentini - Monday, September 30, 2019
A paranormal investigation powered by Xfinity xFi Pods on Twitter Live w ...
- Q&A With Conde Nast Entertainment's Friedrich
MediaPost Connect, Nina Lentini - Tuesday, September 24, 2019
Kathryn Friedrich, EVP, GM of Operations, will keynote a speech on "Page-to-Scree ...
- Qantas Airways' Reliance On Contextual Relevancy Pays Off
The MediaPost Cases, Nina Lentini - Monday, September 23, 2019
For example, messages about its onboard comfort and amenities across uncomfortable trans ...
- SimpliSafe: From Reflection To #1 In Its App Store Category
Show Daily: Videos, Nina Lentini - Thursday, September 19, 2019
The company sought a balance between experience and business KPIs and measur ...
- SimpliSafe Travels From Reflection To #1 In Its App Store Category
The MediaPost Cases, Nina Lentini - Thursday, September 19, 2019
In getting user feedback, SimpliSafe interviewed current customers at all levels ...
- Navigating the In-App Ecosystem
Show Daily, Nina Lentini - Wednesday, September 18, 2019
"Remember getting lost? My kids are, like, that's so stupid. I don ...
- The Secret Sauce: Consumer Feedback, Metrics, Rapid Implementation
Show Daily, Nina Lentini - Wednesday, September 18, 2019
Most of the brand's customers are new to the category, buying the ...
- How Apps Can Actually Make Money
Show Daily, Nina Lentini - Wednesday, September 18, 2019
"We didn't have a paid subscription until a few years ago. ...
- Apps in the Coming Wave of Privacy Regulations
Show Daily, Nina Lentini - Wednesday, September 18, 2019
At the very least, he said, companies doing business in California ...
- App Messaging: Push, Retain, Repeat
Show Daily, Nina Lentini - Wednesday, September 18, 2019
"Think of a sports team app you might have." With the team ...