- 'Outside' Magazine Editor Does The Hustle
MediaPost Connect, Nina Lentini - Tuesday, September 17, 2019
Michael Roberts does a scrappy and nimble dance of strategy while produci ...
- Avocados From Mexico Wins Super Bowl With 5 Pillars
The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico w ...
- Q&A With SimpliSafe's Rahul Subramany
MediaPost Connect, Nina Lentini - Thursday, September 12, 2019
Rahul Subramany, Senior Product Manager at SimpliSafe, will speak on "The Secr ...
- IHOP Turns Itself Inside Out To Call Attention To Its Burgers
The MediaPost Cases, Nina Lentini - Tuesday, September 10, 2019
To get America to pay attention to its launch, and to pro ...
- Pepsi's Challenge: Looking At Data In New Ways
Show Daily: Videos, Nina Lentini - Monday, September 9, 2019
Abhishek Jadon, Senior Director - Consumer Data and Digital Strategy, PepsiCo, spo ...
- For Questions About The Cloud, Google Points To The Cloud
The MediaPost Cases, Nina Lentini - Monday, September 9, 2019
"Ask the Cloud" allowed CTOs to ask all of their questions abo ...
- National Safety Council Focuses On Opioid Epidemic
The MediaPost Cases, Nina Lentini - Monday, September 9, 2019
At the heart of the program was a memorial wall to t ...
- 'Chicago Sun-Times' Makes Headlines By Not Printing One
The MediaPost Cases, Nina Lentini - Tuesday, September 10, 2019
On the day of circulation, "The Blank Page" spread ample awareness, drivi ...
- Rust-Oleum 'Lets Go,' Wins Higher Brand Lift, Longer Life
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
"We weren't talking like a brand. We wanted to make it simple ...
- Pilgrim's Just Bare Chicken Reaches Customers Where They Are
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
To reach the younger crowd, Pilgrim has developed an augmented reality less ...
- T-Mobile Is Building The Customer Experience Stack
Show Daily: Videos, Nina Lentini - Thursday, September 5, 2019
Kellie Keehr, Sr. Manager, AdTech & Platforms, T-Mobile, explains how the bra ...
- Haven Life's 1:1 Model Lowers Its CAC Costs
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
Haven Life, purchased by Mass Mutual a decade ago and launched ...
- Land O'Lakes Raises Brand Perception By Telling Its Story
The MediaPost Cases, Nina Lentini - Monday, September 9, 2019
Perception after media coverage of its SXSW event went from 40% ...
- Mall Of America Doubles Visit Rate Percentage Benchmark
The MediaPost Cases, Nina Lentini - Tuesday, September 3, 2019
"What I love about this is we can now give attribution towa ...
- Case Study: Magnetizing The Mall Of America
Show Daily, Nina Lentini - Tuesday, September 3, 2019
"What I love about this is we can now give attribution towa ...
- HP Reaps Fruits Of Bringing Programmatic In-house
The MediaPost Cases, Nina Lentini - Thursday, August 29, 2019
Four years ago, HP started the journey by owning its own dat ...
- Jack Link's Beefs Up Media Buys; Awareness Jumps
The MediaPost Cases, Nina Lentini - Wednesday, August 28, 2019
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had l ...
- The 168-Year-Old DTC Startup
Show Daily, Nina Lentini - Monday, August 26, 2019
The move to 1:1 marketing has paid off for Haven Life, whi ...
- The New Product Media Journey
Show Daily, Nina Lentini - Friday, August 23, 2019
"We have a robust search team, display, email, and prospecting," said Pash ...
- How Do You Buy?
Show Daily, Nina Lentini - Friday, August 23, 2019
Two entities make up TechStyle's programmatic value: Time and depth of dat ...
- The Amazon Inventory
Show Daily, Nina Lentini - Friday, August 23, 2019
Havas Chicago's programmatic strategy team is unique in that it sits wi ...
- Case Study: HP's In-Housing Evolution
Show Daily, Nina Lentini - Friday, August 23, 2019
Because HP wants its media to work hard, it looked at reaso ...
- Scrubbing the Data: A Brand Housekeeping Guide
Show Daily, Nina Lentini - Thursday, August 22, 2019
"I am bombarded by agencies, vendors, services, all saying we have th ...
- AdTech 2.0 - Building Experiences, Not Stacks
Show Daily, Nina Lentini - Thursday, August 22, 2019
In order to create a more holistic view for the consumer, T-Mobi ...
- Panel: The First Party Data Plan
Show Daily, Nina Lentini - Thursday, August 22, 2019
"From the data side, it's understanding the right way to reach someon ...
- Planning for Transparency
Show Daily, Nina Lentini - Thursday, August 22, 2019
Speaking about transparency, an agency director admitted that one thing that driv ...
- Back to Basics: Organic Valley's Creative/Media Evolution
Show Daily, Nina Lentini - Thursday, August 22, 2019
Organic Valley had spent the last 35 years telling its story abo ...
- Rust-Oleum: Celebrating Real Instagrammable Transformations
Show Daily, Nina Lentini - Wednesday, August 21, 2019
Rust-Oleum wanted to go beyond its core users to capture and inspi ...
- Where First Party Data and Personalized CPG Marketing Meet
Show Daily, Nina Lentini - Tuesday, August 20, 2019
You know how you go to a company to complain about ...
- The Endcap In The Living Room: The Home Shopping CPG Channel
Show Daily, Nina Lentini - Tuesday, August 20, 2019
Ulli Haslacher is someone who puts her hands to use in t ...