REBECCA A. FANNIN


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  • Engaging Suggestion
    For fear that we skip over the basics, particularly on a Frid ...
  • Come On Over!
    Want to make your site more search-engine-friendly? Here's some tips on h ...
  • I'll Take All Three -- Or Not
    Are your ads powered by all the right search engines? Check o ...
  • Peer-to-Peer Search
    Venture capitalist Roger McNamee of Elevation Partners recently highlighted what he believ ...
  • Pull, Don't Push
    Just as Web 2.0 has caught on as a buzzword, now markete ...
  • Search Solo Or Not?
    By now, you're probably using search marketing to create brand awareness a ...
  • Bill Gates And Search
    If Bill Gates is behind it, then it must be good, righ ...
  • Second Chances
    If you can't get them the first time, try, try again. That ...
  • Cutting Into Click Fraud
    Click fraud is one of the big annoyances of online advertising toda ...
  • Real IDs
    If you really want your search ad to stand out, then o ...
  • Suggestive Search
    Searches could get a little faster now that Yahoo has added " ...
  • Google's $8 Magic
    There's a big ad opportunity in Google's latest strategy to let peop ...
  • Yahoo Yin And Yang
    Now that we're surfing around India, how about that item that Geor ...
  • India Mantra Is Local Search
    Speaking of local search, look what's happening in India. Here, a Bangalore-bas ...
  • Aisles Meet Online
    Don't forget offline when you're doing search campaigns. That's the gist ...
  • Microsoft's Secret Ad Sauce
    Some experts are saying the unthinkable -- Microsoft will win the sear ...
  • I Know, You Don't Know
    Google may be the all-knowing source in the U.S., but not ...
  • The G-Phone
    Google has had some success integrating its search software with mobile phon ...
  • Playing Q&A In Search?
    Anyone calling themselves a consultant in the search business ought to ha ...
  • Search, Discover, Analyze
    Now that Microsoft co-founder and venture investor Paul Allen has gotten in ...
  • Print is Booming (In India)
    In India, the world's largest democracy, media might be expected to ha ...
  • China
    It should come as no surprise that media developed for the W ...