• Greenwashing Machine
    Yeah, just about anybody can claim to be eco-friendly, but how mu ...
  • Macro Plan
    It was a big idea for a small town: to virtually dr ...
  • The Eyes Have It
    Millions of people watch TV, surf the Web, and notice outdoor billboard ...
  • Ads on the Green
    Where do stressed-out executives go to get away from it all? T ...
  • TV Dinner
    Dinner in front of the TV isn't just for the home anymor ...
  • Harlequin's NASCAR Turn
    Racing and romance novels? Why not? Since last fall's joint licensing agreeme ...
  • Tool Turns off the Tube
    His name is Mitch Altman, and he is a television advertiser's wor ...
  • Auction Figures
    At a time when newspapers across the U.S. are facing a sha ...
  • Getting The Drop On Media -- While You Shop
    In-store digital signage is about to get a lot more attention fr ...
  • Sign Language: This One Talks To Your Radio
    Picture yourself searching for a parking space at the local mall whi ...
  • Skip the Busy Signal
    How many times have you picked up the phone and attempted ...
  • Mass Transit Becomes Mass Media, Gives New Meaning To Media Spin
    Millions of people in downtown Chicago are literally waiting in line ...
  • Multicultural Marketing - Part II
    Although most marketers are fully aware of the buying power of th ...
  • Multicultural Marketing - Part I
    The United States is the home to over 290 million people. Throu ...
  • Hispanics - The Final of Four Parts
    Analysts predict Spanish-language networks will bring in slightly over one billion dolla ...
  • Hispanics - Part Three of Four
    Not very long ago, advertisers could reach their Hispanic target with ...
  • Hispanics - Part One of Four
    America, has always been a country of diversity, with the "melting po ...
  • MarketFocus: Do-It-Yourselfers
    Not just painting the kid's room, DIYers tackle major renovations. ...
  • Market Focus: Women
    They are our mothers, wives, sisters, and friends, and perhaps marketers' mo ...
  • Market Focus: Gays and Lesbians
    Advertisers are proud and loud to reach this target. ...
  • Corporate Confetti
    Imagine a stadium filled with thousands of people. It's the final secon ...
  • Wet and Wild
    Taking a shower is usually a rather mundane task. Day after da ...
  • Handy Ads
    There are ads in stalls and ads above urinals. In the ra ...
  • In Motion: Advertising at 65mph
    With advertising popping up in the most obscure places, it was ju ...
  • Letting It All Hang Out
    You can run, but now you can't even hide in your clos ...
  • Contact: Message on a Bottle
    It's a place to congregate while quenching one's thirst. Why not crea ...
  • Now That's Window Shopping!
    They stopped busy New Yorkers in their tracks, enticed Chicagoans to sta ...
  • Baby, Light My Doors
    Going up? Shoppers at two CHICAGO-AREA malls couldn't help but notice ...
  • Sweet Smell of Success
    A lot can happen in the first 24 hours of a n ...
  • NASCAR Jumping for Jack
    NASCAR races offer fast cars, superstar drivers, enthusiastic fans, and miles a ...