- Greenwashing Machine
Media Magazine, Tricia Despres - Thursday, January 31, 2008
Yeah, just about anybody can claim to be eco-friendly, but how mu ...
- Macro Plan
Media Magazine, Tricia Despres - Friday, December 29, 2006
It was a big idea for a small town: to virtually dr ...
- The Eyes Have It
Media Magazine, Tricia Despres - Tuesday, November 28, 2006
Millions of people watch TV, surf the Web, and notice outdoor billboard ...
- Ads on the Green
Media Magazine, Tricia Despres - Tuesday, June 20, 2006
Where do stressed-out executives go to get away from it all? T ...
- TV Dinner
Media Magazine, Tricia Despres - Tuesday, June 20, 2006
Dinner in front of the TV isn't just for the home anymor ...
- Harlequin's NASCAR Turn
Media Magazine, Tricia Despres - Thursday, May 25, 2006
Racing and romance novels? Why not? Since last fall's joint licensing agreeme ...
- Tool Turns off the Tube
Media Magazine, Tricia Despres - Thursday, May 25, 2006
His name is Mitch Altman, and he is a television advertiser's wor ...
- Auction Figures
Media Magazine, Tricia Despres - Wednesday, March 15, 2006
At a time when newspapers across the U.S. are facing a sha ...
- Getting The Drop On Media -- While You Shop
Media Magazine, Tricia Despres - Thursday, January 26, 2006
In-store digital signage is about to get a lot more attention fr ...
- Sign Language: This One Talks To Your Radio
Media Magazine, Tricia Despres - Thursday, December 29, 2005
Picture yourself searching for a parking space at the local mall whi ...
- Skip the Busy Signal
Media Magazine, Tricia Despres - Tuesday, November 22, 2005
How many times have you picked up the phone and attempted ...
- Mass Transit Becomes Mass Media, Gives New Meaning To Media Spin
MediaDailyNews, Tricia Despres - Wednesday, December 14, 2005
Millions of people in downtown Chicago are literally waiting in line ...
- Multicultural Marketing - Part II
MediaDailyNews, Tricia Despres - Thursday, September 9, 2004
Although most marketers are fully aware of the buying power of th ...
- Multicultural Marketing - Part I
MediaDailyNews, Tricia Despres - Thursday, September 2, 2004
The United States is the home to over 290 million people. Throu ...
- Hispanics - The Final of Four Parts
MediaDailyNews, Tricia Despres - Monday, June 14, 2004
Analysts predict Spanish-language networks will bring in slightly over one billion dolla ...
- Hispanics - Part Three of Four
MediaDailyNews, Tricia Despres - Monday, June 14, 2004
Not very long ago, advertisers could reach their Hispanic target with ...
- Hispanics - Part One of Four
MediaDailyNews, Tricia Despres - Friday, June 11, 2004
America, has always been a country of diversity, with the "melting po ...
- MarketFocus: Do-It-Yourselfers
Media Magazine, Tricia Despres - Wednesday, July 2, 2003
Not just painting the kid's room, DIYers tackle major renovations. ...
- Market Focus: Gays and Lesbians
Media Magazine, Tricia Despres - Thursday, June 5, 2003
Advertisers are proud and loud to reach this target. ...
- Market Focus: Women
Media Magazine, Tricia Despres - Tuesday, March 30, 2004
They are our mothers, wives, sisters, and friends, and perhaps marketers' mo ...
- Corporate Confetti
Media Magazine, Tricia Despres - Wednesday, March 15, 2006
Imagine a stadium filled with thousands of people. It's the final secon ...
- Wet and Wild
Media Magazine, Tricia Despres - Friday, December 29, 2006
Taking a shower is usually a rather mundane task. Day after da ...
- Handy Ads
Media Magazine, Tricia Despres - Tuesday, June 20, 2006
There are ads in stalls and ads above urinals. In the ra ...
- In Motion: Advertising at 65mph
Media Magazine, Tricia Despres - Monday, February 28, 2005
With advertising popping up in the most obscure places, it was ju ...
- Letting It All Hang Out
Media Magazine, Tricia Despres - Thursday, March 29, 2007
You can run, but now you can't even hide in your clos ...
- Now That's Window Shopping!
Media Magazine, Tricia Despres - Tuesday, February 27, 2007
They stopped busy New Yorkers in their tracks, enticed Chicagoans to sta ...
- Baby, Light My Doors
Media Magazine, Amy Corr, Tricia Despres - Thursday, January 26, 2006
Going up? Shoppers at two CHICAGO-AREA malls couldn't help but notice ...
- Contact: Message on a Bottle
Media Magazine, Tricia Despres - Friday, October 28, 2005
It's a place to congregate while quenching one's thirst. Why not crea ...
- Betting on Lifestyle Marketing
Media Magazine, Tricia Despres - Thursday, March 29, 2007
Vegas aficionados aside, many people refuse to step into casinos. They've nev ...
- Sweet Smell of Success
Media Magazine, Tricia Despres - Monday, January 29, 2007
A lot can happen in the first 24 hours of a n ...
