• Greenwashing Machine
    Yeah, just about anybody can claim to be eco-friendly, but how much ...
  • Macro Plan
    It was a big idea for a small town: to virtually drop ...
  • The Eyes Have It
    Millions of people watch TV, surf the Web, and notice outdoor billboards, ...
  • Ads on the Green
    Where do stressed-out executives go to get away from it all? The ...
  • TV Dinner
    Dinner in front of the TV isn't just for the home anymore. ...
  • Harlequin's NASCAR Turn
    Racing and romance novels? Why not? Since last fall's joint licensing agreement ...
  • Tool Turns off the Tube
    His name is Mitch Altman, and he is a television advertiser's worst ...
  • Auction Figures
    At a time when newspapers across the U.S. are facing a shaky ...
  • Getting The Drop On Media -- While You Shop
    In-store digital signage is about to get a lot more attention from ...
  • Sign Language: This One Talks To Your Radio
    Picture yourself searching for a parking space at the local mall while ...
  • Skip the Busy Signal
    How many times have you picked up the phone and attempted to ...
  • Mass Transit Becomes Mass Media, Gives New Meaning To Media Spin
    Millions of people in downtown Chicago are literally waiting in line to ...
  • Multicultural Marketing - Part II
    Although most marketers are fully aware of the buying power of this ...
  • Multicultural Marketing - Part I
    The United States is the home to over 290 million people. Through ...
  • Hispanics - The Final of Four Parts
    Analysts predict Spanish-language networks will bring in slightly over one billion dollars ...
  • Hispanics - Part Three of Four
    Not very long ago, advertisers could reach their Hispanic target with a ...
  • Hispanics - Part One of Four
    America, has always been a country of diversity, with the "melting pot" ...
  • Market Focus: Gays and Lesbians
    Advertisers are proud and loud to reach this target. ...
  • MarketFocus: Do-It-Yourselfers
    Not just painting the kid's room, DIYers tackle major renovations. ...
  • Market Focus: Women
    They are our mothers, wives, sisters, and friends, and perhaps marketers' most ...
  • Corporate Confetti
    Imagine a stadium filled with thousands of people. It's the final seconds ...
  • Wet and Wild
    Taking a shower is usually a rather mundane task. Day after day, ...
  • Handy Ads
    There are ads in stalls and ads above urinals. In the race ...
  • In Motion: Advertising at 65mph
    With advertising popping up in the most obscure places, it was just ...
  • Letting It All Hang Out
    You can run, but now you can't even hide in your closet ...
  • Contact: Message on a Bottle
    It's a place to congregate while quenching one's thirst. Why not create ...
  • Now That's Window Shopping!
    They stopped busy New Yorkers in their tracks, enticed Chicagoans to stand ...
  • Baby, Light My Doors
    Going up? Shoppers at two CHICAGO-AREA malls couldn't help but notice a ...
  • NASCAR Jumping for Jack
    NASCAR races offer fast cars, superstar drivers, enthusiastic fans, and miles and ...
  • A Little Cold
    Yes, we've heard of point-of-purchase advertising, but point-of-pain? That's what Procter & ...