- Fox, Pepsi Partner In New Prime-Time Game Show 'Cherries Wild' Touting Pepsi Wild Cherry
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
Fox Entertainment and Pepsi are partnering for new prime-time game show "Cherri ...
- New TV Ad Advocacy Group Forms, Counts Local TV Execs As Members
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
The Media Ad Sales Council is being formed by Matrix, whose Monar ...
- Nielsen Adds National, Local Ad Spend By Advertiser To Top-Ten Lists
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
Nielsen is adding ad spend by advertiser across national/local TV and Spanish-langua ...
- Post-Trump, Big TV Ratings Will Continue
TV Watch, Wayne Friedman - Thursday, December 17, 2020
Donald Trump's outrages have upped TV engagement - but bad behavior a ...
- Samsung Ads Launches Measurement Pilot: GM, Dentsu Sign On
Television News Daily, Wayne Friedman - Tuesday, December 15, 2020
Samsung Ads will provide ad viewership, incremental reach, and effectiveness metrics f ...
- Samba TV Grows Revenue Over $100 Million Globally, Adds TiVo Data Deal
Television News Daily, Wayne Friedman - Tuesday, December 15, 2020
In the deal with TiVo, its time-shifted technology data will be add ...
- Cheap, Free Streaming Content Is Available - To A Point
TV Watch, Wayne Friedman - Wednesday, December 16, 2020
"The Office" moves to Peacock in January -- but only two seaso ...
- Discovery+ Drives Increase In Airings As Video Streamers' National TV Marketing Continues To Grow
Television News Daily, Wayne Friedman - Monday, December 14, 2020
The Sept. 1-Dec. 14 period had 166,677 airings of TV ads a ...
- Comcast's FreeWheel: Push For Big TV Network Clients, Promotes McKee As CRO
Television News Daily, Wayne Friedman - Monday, December 14, 2020
With Comcast's FreeWheel looking to gain more business in the ad-server spa ...
- 'The Office' To Return To NBCU On Peacock -- Free, Ad-Supported, Ad-Free Options
Television News Daily, Wayne Friedman - Monday, December 14, 2020
Netflix's airing of "The Office," which had been the most-watched TV sh ...
- Disney+ May Be Playing Catch-up, But It Plays The Long Game
TV Watch, Wayne Friedman - Tuesday, December 15, 2020
The company announced an eye-opening 50 high-profile/high-powered TV series and movies fr ...
- Newsmax TV Sees Growth, But Metrics Well Behind Big Cable News Networks
Television News Daily, Wayne Friedman - Friday, December 11, 2020
Despite recent improvements in advertising and viewing results, Newsmax TV is sti ...
- Taking TV Sports Marketing To Extremes
TV Watch, Wayne Friedman - Monday, December 14, 2020
How about umpire uniforms for the professional sport of cricket? ...
- Fall TV Sports Return Sees Light, Medium Viewers Decline, Heavy Viewers Still Strong: Nielsen
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
Overall sports viewing sank 8% to 245.6 million minutes in September-October, whi ...
- Disney+ Soars To 86.8M Global Subs, 50 New Marvel, Star Wars, Disney/Pixar Series, Movies Coming
Television News Daily, Wayne Friedman - Friday, December 11, 2020
Disney is offering a new premium bundle of Disney+, Hulu and ESP ...
- Thanks To Georgia, TV's Political Advertising Season Continues
TV Watch, Wayne Friedman - Friday, December 11, 2020
Total political advertising spending is now at a massive $329 million, accordi ...
- NBCU's Peacock At 8 Months Hits 26 Million Subscribers, Sees Strong Advertising
Television News Daily, Wayne Friedman - Wednesday, December 9, 2020
In many key metrics including the number of subscribers and regular use ...
- iSpot Extends Audience Measurement To 'Flexible' Person-Level Data
Television News Daily, Wayne Friedman - Wednesday, December 9, 2020
iSpot is expanding its audience efforts to more granular "person-level" data cross-platfor ...
- NBCU Opens All Digital Inventory To Local Marketers
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
For the first time, NBCU will open up premium opportunities across Peacoc ...
- When Does Big Media Become Self-Sufficient In Streaming?
TV Watch, Wayne Friedman - Thursday, December 10, 2020
AT&T says 50 million is the number of HBO Max subscribers ...
- Crown Media Launches First Hallmark Brand AVOD Channel
Television News Daily, Wayne Friedman - Tuesday, December 8, 2020
Hallmark Movies & More will feature a lineup of over 120 titl ...
- WarnerMedia Decision To Stream Major Movies Should Upgrade TVs, Subscriptions
TV Watch, Wayne Friedman - Wednesday, December 9, 2020
By releasing an entire year's worth of theatrical movies on the sa ...
- Former Hulu Ad Exec Keller To Oversee All Discovery's Streaming, Digital Efforts
Television News Daily, Wayne Friedman - Monday, December 7, 2020
Keller will be executive vice president of digital ad sales and advanc ...
- Top TV Networks See Improved Ad Occurrences Year-Over-Year
Television News Daily, Wayne Friedman - Monday, December 7, 2020
The number of ad commercial messages is flat for the week ...
- Trump Brand Gains Value For TV, Entertainment Businesses, Declines For Other Marketers
Television News Daily, Wayne Friedman - Monday, December 7, 2020
President Donald Trump's brand has declined in added advertising value among so ...
- Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video Marketplace
Television News Daily, Wayne Friedman - Tuesday, December 8, 2020
The deal will offer transparency for marketers to buy Crackle inventory, contextual ...
- Disney Changes: Streaming Gains, Traditional TV Restructures
TV Watch, Wayne Friedman - Tuesday, December 8, 2020
In a world of streaming, CTV and OTT, where on-demand programming ...
- Discovery+ First-Year Subscribers Could Hit 7 To 10 Million: Analyst Estimates
Television News Daily, Wayne Friedman - Friday, December 4, 2020
Discovery+ could see $600 million in annual revenue its first year, Macquar ...
- Amazon Fire TV Adding News Content From 12 Local TV Stations, 90 More To Come In 2021
Television News Daily, Wayne Friedman - Friday, December 4, 2020
Major market local TV stations and their newscasts will get a boo ...
- TV Station Blackouts: When Will Performance/Ratings Factor In?
TV Watch, Wayne Friedman - Monday, December 7, 2020
Major TV station groups need to reevaluate their relationship with traditional a ...
