- Local Ad Spending Begins Recovering, BIA Forecasts 2.5% Growth Next Year
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Ad spending in 2021 will be lower than 2019, when an estimat ...
- WarnerMedia Theatrical Movies To Release Same Day In Theaters, HBO Max For 2021
MediaDailyNews, Wayne Friedman - Thursday, December 3, 2020
Dramatically expanding its theatrical-to-streaming movie efforts, all of WarnerMedia's intended theatrical movi ...
- TV News November Viewing: Fox On Top Again, CNN, MSNBC Hit Records
Television News Daily, Wayne Friedman - Thursday, December 3, 2020
Fox News Channel continued to lead with a Nielsen-measured 3.94 million avera ...
- AT&T Sells Crunchyroll To Sony For $1.18 Billion, More DirecTV Offers
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
Looking to pay down debt -- and jettison non-core business -- AT& ...
- Premium Cable TV Content Gets An Ad-Supported Option
TV Watch, Wayne Friedman - Friday, December 4, 2020
A new Showtime channel, Showtime Selects, on Pluto TV, will have ...
- Big Mobile Shopping On Black Friday/Cyber Monday: No Security Worries?
Mobile Insider, Wayne Friedman - Thursday, December 3, 2020
According to Adobe Analytics, Black Friday shopping on smartphones jumped 25% ...
- Comcast FreeWheel To Automate Schedule For NBCU Linear TV Advertising
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Ramping up its addressable advertising, FreeWheel will employ its digital ad-server AutoSchedul ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes Audiences
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Mediaocean says it is first-to market with a "reach" enhancement extending line ...
- Discovery+ To Launch Jan. 4, Verizon Deal Looks To Add Millions Of Subscribers
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
The long-awaited direct-to-consumer, streaming effort will get a boost of "millions" ...
- Newsmax TV Could Be A Rival To Fox News, Or Just A Flash In The Political Pan
TV Watch, Wayne Friedman - Thursday, December 3, 2020
Newsmax TV has yet to "call" the election. Virtually all other ne ...
- Nielsen: Daytime Is The New Prime Time
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Daytime TV viewing has become a "second prime time," according to Nielse ...
- Viamedia Gets New CEO, Promoting David Solomon
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
Viamedia has promoted David Solomon to president and CEO, replacing Lieberman, w ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of i ...
- Walt Disney Television Makes Major Business, Exec Shifts, ABC's Burke Moves To 20th Television
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Disney studios 20th Television and ABC Signature will be consolidated. Karey Burk ...
- It's Time For Major Sports Leagues, Platforms To Seek New Audiences
TV Watch, Wayne Friedman - Wednesday, December 2, 2020
Traditional sports TV/media platforms need to ramp up efforts -- especially ...
- Global Ad Spend Forecast To Drop 10.2% In 2020, Linear TV Ad Spend To Decline 16%
MediaDailyNews, Wayne Friedman - Monday, November 30, 2020
Worldwide linear TV advertising is expected to fall 16% -- $29.9 billi ...
- Nielsen Names Former Wells Fargo Exec Moldafsky As CMO
MediaDailyNews, Wayne Friedman - Monday, November 30, 2020
Moldafsky will be responsible for all marketing including global brand strategy a ...
- Campaign Ad Dollars, Electoral Votes Get Calculations Correct
TV Watch, Wayne Friedman - Tuesday, December 1, 2020
Real return-on-media investment vis-a-vis campaign spending was much more on target th ...
- TV Sports Are Coming Back, But Will Steep Ratings Declines Follow?
TV Watch, Wayne Friedman - Monday, November 30, 2020
Without fans in stadiums, interest dropped. A vaccine may come in ...
- NFL's Regular Season Is Down 9% In Nielsen Ratings, Pandemic Issues Cited
Television News Daily, Wayne Friedman - Wednesday, November 25, 2020
Earlier in the season, some Sunday afternoon games were rescheduled to Mond ...
- Pandemic TV News Images Of Morgues: Too Much Or Too Little?
TV Watch, Wayne Friedman - Friday, November 27, 2020
Recent reports from New York City say more than 600 bodies, d ...
- Warner Music Group Edges Up Quarterly Revenues To $1.13 Billion, Digital, Streaming Gains
MediaDailyNews, Wayne Friedman - Tuesday, November 24, 2020
Warner Music Group posted slightly higher revenues in Q4, reversing declines ...
- U.S. TV Ad Spending Forecast To Decline 2.8%, Better Than Originally Projected
Television News Daily, Wayne Friedman - Tuesday, November 24, 2020
Ad-supported and CTV platforms will see the biggest growth, with a 3 ...
- YouTube Temporarily Bans OANN For Posting COVID-19 Cure Video
Television News Daily, Wayne Friedman - Tuesday, November 24, 2020
YouTube has barred One America News Network from posting new videos f ...
- ViacomCBS Selling Simon & Schuster For $2.2 Billion
Television News Daily, Wayne Friedman - Wednesday, November 25, 2020
ViacomCBS is selling its Simon & Schuster publishing business to Bertelsmann's Pengu ...
- Cable TV Networks Focus On Carriage Deals, Virtual Pay TV Questions
TV Watch, Wayne Friedman - Wednesday, November 25, 2020
Launching a recent holiday promotion to sign up for TVision Live, T-Mobi ...
- Comscore Strikes Deal With Mobile In-Game Ad Company Anzu, Stock Soars On Monday
MediaDailyNews, Wayne Friedman - Monday, November 23, 2020
Advertisers will be able to measure in-game ad campaigns in real-time a ...
- 31% Of U.S. Broadband Homes Own 4 Or More OTT Services, Double A Year Ago
Television News Daily, Wayne Friedman - Monday, November 23, 2020
A recent survey found 31% of respondents said they subscribed to t ...
- Netflix's 'Queen's Gambit' Series Sets Viewing Records, Chess Set Sales Rise
Television News Daily, Wayne Friedman - Monday, November 23, 2020
"Queen's Gambit" has amassed 551 million viewing minutes for its three da ...
- T-Mobile Ramps Up National TV Marketing Amid Packaging Changes, Cable TV Network Disputes
Television News Daily, Wayne Friedman - Monday, November 23, 2020
In the two-week period since Nov. 10, TVision has had 28 ...
