Douglas Atchison, Director of Retail, Casper, shares how his team creates a seamless connection between Casper's digital presence and in-store experience, ensuring consistency, customer trust, and personalized service from first click to final mattress test.

SUMMIT One Vanderbilt's Director of Global Digital Marketing & CRM writes "You can have the most brilliant tool created, but if you cannot explain how it benefits the team then the stack is useless."

Colin Behan, Head of CRM - Gaming at BetMGM, shares his insights on email marketing topics including subject lines, content, frequency, channels, and balancing technology with human connection.

Ask Kristina Fields anything! The Senior Director, Global Media from Hasbro, will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

At our Performance Marketing Insider Summit in New Orleans, top brands Mastercard, Coca-Cola, Lenovo, GE Appliances, and Potbelly shared insights on seamless shopping, influencer engagement, human-centric search, team collaboration, and modern loyalty strategies.

Coterie's SVP Brand Marketing, Partnerships + Business Development also shares advice on earning consumer trust through parent-first strategies, authentic influencer partnerships, and building lasting connections.

Founded in 1990 in a California college town, this brand has grown from a humble juice shop into a national powerhouse with over 800 locations. Can you guess what it was called before becoming Jamba?

Chris Potts writes "In-housing digital media and marketing measurement is an organizational transformation. It promises speed, control, and performance, but only if the company is truly ready to take the wheel. Here's some humble advice."

Learn about Alexis Gossard, Senior Manager, Media Strategy from Bayer as she lets us know her favorite tentpole sports event, media channels, and more.

Katie Thoms, VP of Marketing at FAT Brands, shares how she balances efforts across Great American Cookies, Marble Slab, and Pretzelmaker while offering insights on loyalty, AI, and co-branding without cannibalization.