MAD London Editions for March 2018
MAD London - Thursday, March 15, 2018
Will Unilever's Rotterdam Decision Be Punished By Rise Of Brand Britain?
TAG Opens London Office
Unilever Chooses Rotterdam Rather Than London As Its Base
Facebook Bans British Far-Right Group
UK Could Rethink Social Media Laws After Brexit, Culture Secretary Warns
'Spectator' Launches American Edition
BBC Games Helps Train Kids To Spot 'Fake News'
Google Moves Aggressively Into In-App Ads, Launches Open Bidding
Spotify's Self-Service Platform Comes To The UK
Harvey Nichols Parts Ways With Adam & Eve/DDB After 17 Years
Britain First Is Banned From Facebook
MAD London - Wednesday, March 14, 2018
Cryptocurrencies Suck, But Blockchain Could Give Brands Transparency
Google Releases Bad Ads Report: Pushes Trust, Safety
Tech Giants Could Soon Be Taxed On Revenue, Not Profit
Time's Up Adland: Top Ad Women Partner With Group To Fight Harassment
British Agencies Commit To A Living Wage
Google To Ban Cryptocurrency-Related Advertising In June
Marketers Admit They Will Waste A Quarter Of Their Budgets This Year
Consumers Find 360 Video 'Overwhelming,' Aren't Sure What To Do With It
Google Doubles Bad Ad Takedown Rate
RT Hits Back At MP Calls To Close It Down To Hit Back At Russia
UK's First 'Right To Be Forgotten' Trials Underway
Google Blames Human Error For Neo-Nazi Video Errors
MAD London - Tuesday, March 13, 2018
Digitas Cuts LBi From Its Name
BA Plummets Out Of The UK's Top 20 Brands Table
DigitasLBi Renamed Digitas
5G: The Beginning And End Of IoT As We Know It Today
Barbarian Wins AOR Duties For L'Oreal's Essie
London Mayor Says New Uber Boss Shows 'Great Humility'
Generalist Magazines Face A Bleak Future As Circulations Halve
Online Pornography Age Verification Plans Delayed
The Rain In Spain
Accenture Opens A New Creative Studio For Fjord In London
How Magazines Can Survive Ad And Subs Revenue Cuts By Half
MAD London - Friday, March 9, 2018
Alexa And Siri Chase Voice -- But Brits Just Want The Heat Turned Up
IAB Europe Puts Its GDPR Framework Out For Public Consultation
Mondelez Conducting Global Media Agency Review
Fake News Travels 20 Times Faster Than The Truth, MIT Researchers Find
Forrester Calls Amazon, Voice New Search Opportunities
Drawbridge Confirms Exiting EU Based On GDPR
Police Alerted After Nationwide Duet Receive Death Threats
Google Extends Gmail Inbox Options To Android
Betway Calls Ad Agency Review
Netflix And Amazon Mean BBC Is No Longer A Dominant Player
Channel 4 To Move Hundreds Of Staff Out Of London, Seeks Bids For 'Second HQ'
Vatican Hosting Hackathon For Social Good
MAD London - Thursday, March 8, 2018
Women, Their Achievements And Dreams Are On Full Display In IDW Ads
Five Campaigns To Show Brands Pushing Forward On International Women's Day
Murdoch Takes The Fight Back To Comcast, Insists They Need Regulatory Scrutiny Too
Will GDPR Usher In An Era Of Data Austerity?
How The 300x250 Became The Most Common -- And Fraudulent -- 'Video' Ad Unit
Sir Martin Sorrell Plays Down P&G Headlines
Facebook Tops YouTube In Branded Video Space
ICO Tells 'Fake News' Enquiry Social Media Firms Need To Be More Transparent
Two In Three Millennials Find Digital Outdoor 'Engaging'
'Campaign' Staff Highlight The Women They Find Inspirational
Where GDPR Data Rules Apply: An Advisory
Why Sexist Ads Will Be Gone By #IWD2019
MAD London - Wednesday, March 7, 2018
Music Icon Magazine NME Goes Online Only
Twitter's Fortunes Rise As Video Business Ramps Up
Adobe Rebuilds Advertising Cloud Search
Top Ten Trends From This Year's Mobile World Congress
Google To Cancel Inactive AdWords Accounts
Marc Pritchard Says P&G Has Halved 'Wasted Media' Spend
Taboola Projects $1 Bil In 2018: Cites Expanded Reach, Self-Serve Platform
ISBA Unveils 100% Viewability Standard
Marc Pritchard Says Three-Quarters Of Agency Resources Should Be Creative
UK Government Calls For Tighter IoT Security
ASA Orders Pricing Transparency On Ticket Reselling Sites
HuffPost To Appoint First Journalist Based Outside London
ISBA Puts Agencies On Alert Over Viewability And Transparency
MAD London - Tuesday, March 6, 2018
UK OOH Firm Talon Expands to U.S.
UK Confirms Exit From EU Digital Single Market
YouTube Earns Brand Safety Certification
3 Reasons Why Digital Transformation Projects Don't Work
SapientRazorfish, Spark Foundry Win Global Marriott Media
BBC Staff Urge A Wider Pay Inequality Probe
TV Ad Revenue Declines After Seven-Year Rise
Stunted Growth For Adland In 2017
Maxus' Global Creative Director Leaves To Join Independent Strategy Agency
Anonymized Email Addresses On Tap In Proposed Euro Rules
GDPR Is Better Set Up Than The 2012 Cookie Law
Did YouTube Just Step Up On Brand Safety? Finally?
MAD London - Monday, March 5, 2018
Apprenticeships Will Make Marketing Less Male, Pale And Stale
How Digital Ad Spending Accelerates E-Commerce Growth, Why That Is Good For 'Traditional' Media
Trinity Mirror To Rebrand As Reach
Head Of The BBC Says Tech Giants Threaten British Values
Ads.txt Exceeds 50% Of Top 5,000 Programmatic Sites
'Angry Birds' Maker Shuts Down London Office
WPP Discloses Gender Pay Gap Report
Google Delivers On Promise To Serve 'Multifaceted' Snippets
Could Apprenticeships Be The Answer To Diversity In Marketing?
The New Statesman Puts Up A Metered Paywall
MAD London - Friday, March 2, 2018
Govt Defends The Media As Leveson 2 And Press Control Plans Scrapped
WPP's Sorrell Calls Reuniting Media And Creative Wishful Thinking, Cites Power Grab
Tech Giants To Be Given An Hour To Remove Extremist Content
Omnicom's One Hundred Expands To Europe
P&G's Marc Pritchard Vows To End Complexity Of 'Mad Men' Advertising
WPP Consumer Data 'Health' Check: We're Reasonably Well Prepped For GDPR
Burberry Taps New Creative Chief
Facebook Scraps Explore Feed
Sky Partners With Netflix
Bauer Adds Alexa Skills To National Radio Stations
GBP1.5bn Slide In WPP's Value As Growth Flatlines
Leveson 2 Enquiry Officially Dropped
MAD London - Thursday, March 1, 2018
WPP Shares Dive As Firm Reveals Weak 2017 Results
WPP To Undergo More Consolidation After 2017 Declared 'Not A Pretty Year'
Advertising Falls To Lowest Share Of Time Spent With Media Ever
'Daily Express' And 'Daily Star' Editors Resign
Few UK Small Businesses Are Ready For GDPR, Study Shows
Is Spotify Really Worth GBP23bn?
Maurice Levy Warns IoT Could Make Brands Irrelevant
Local Papers Top Trust Poll, Social Media Comes At The Bottom
ITV Calls A 'Strategic Refresh'
Just Eat Puts Ad Account Under Review
WPP Results Show Why Agencies Are Merging, Not Dying
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