MAD London Editions for July 2019
MAD London - Friday, July 12, 2019
Big Tech Levy Will Tax The Special Relationship
WPP To Sell 60% Of Kantar To Bain
UK To Press Ahead With Digital Sales Tax, Despite US Tariff Implications
LinkedIn Introduces Pricing Model To Align With New Marketing Objectives
Vodafone Global Media Account Down To A WPP vs Dentsu Aegis Shootout
'WSJ Magazine' Heads To China, 'Harper's Bazaar' To Italy
WPP Sells 60% Stake In Kantar To Bain Capital
VAT On Digital News Is 'Backward,' Says Reuters Institute
YouTube Will Not Be Taking Down UK 'Drill' Videos
Home Secretary Backs Police Facial Recognition Trials
1st-Party Data Is Overrated, Misunderstood
MAD London - Thursday, July 11, 2019
Tommy Robinson Is Convicted, But He's No Journalist
Amazon, NHS Unveil Partnership That Relies On Alexa To Dole Out Medical Advice
US Considers Retaliatory Tariffs For French Digital Tax. UK Next?
Wavemaker Taps Jenner For Global CEO Role
BT Appoints Publicis Groupe For Rebrand
Kantar Allows Brands To Combine First And Third-Party Data
Google Makes Real-Time Triggers Available For Sporting Events, Live TV
NHS Signs Deal With Amazon For Medical Information
Microsoft Advertising Announces Ad Customizers For All Accounts
Tommy Robinson Jailed For Contempt Of Court
API Automates LinkedIn Ads Performance Reporting
Amal Clooney Warns Donald Trump's Words 'Makes Journalists Vulnerable To Abuse'
MRM McCann Picks Manchester For Innovation
MAD London - Wednesday, July 10, 2019
UK Public Wants The ICO To Enforce GDPR To The Hilt
Any Day Now On Kantar-Bain Deal
Report Finds Ad Fraud Approaching One-Fifth Of User Traffic
MPC Rebrands To Moving Picture Company
BBC Invests In Katzenberg, Whitman VOD Startup
Media Exhibits A Bias Against Muslims
Cass Out As MDC Realigns Media Operations
WPP Agencies Win Centrica's Global Integrated Account
France Insists Harmful Content Be Removed Within 24 Hours
Twitter To Delete Tweets Deemed To 'Dehumanize' Religious Groups
Agencies Agree To Not Pitch For Fossil Fuel Accounts
Millennials Have A Dim View Of Brands
ICO Warns Marriott Of GBP99m Fine
UK ICO Seeks To Fine Marriott $124 Million Over Breach
MAD London - Tuesday, July 9, 2019
Social Is Stalling As Trust Dips And Ad Growth Halves
WPP Wins $125 Million Centrica Account
Eurostar Hands Global Media To Wavemaker
Global Ad Consensus Continues Downward Revision For 2019
Women's World Cup Final Sets New TV Record
Jeremy Hunt Pledges GBP18m To Tackle Fake News
Online Viewing Gains Momentum, Driven By Non-Linear TV
Apple Prime: Is It Time?
JPI Media Seeks Bids For Its Newspapers
Are Some Android Apps Taking Data Without Permission?
Consumers Not Craving Self-Driving Cars
MAD London - Monday, July 8, 2019
BA Flies The Flag For What Happens When GDPR Bites
Ad Outlook Downgraded Again, This Time It's Zenith
Google Offers Europeans Mobile Browser Choice
TV's Role In Global Ad Market Continues To Erode: Internet, OOH Ascendant
CMA Halts Amazon's Investment In Deliveroo
Zenith Predicts Half Of Advertising Will Be Digital By 2021
HBO's 'Game Of Thrones,' 'Chernobyl' Spark Tourism Surge Across Europe
By 2022 A Quarter Of All Purchases Will Be Online
How The 'Future 40' Are Transforming Real-Time Marketing
Facebook Interactions Drop 38% In A Year
Facebook Members Give Advertisers More Fodder For Ad Targeting
BA Fined GBP183m For Data Breach
Heather Mills Is One Of 90 Phone Hacking Victims To Win Record Settlement
MAD London - Friday, July 5, 2019
Google, Digital Platforms Hit With Probe Into Ad Practices By UK CMA
Ireland's Data Commissioner Opens Third Probe Of Apple
Some Consumers Would Drop Netflix If It Adopts Ad Model
CBI Urges Hammond To Drop Digital Sales Tax
Facebook Outage Reveals Image Info Gathered, While Underscoring Big Tech's Susceptibility
Netflix Commits To Shooting Original Content In The UK
Journalists Say Industry Needs More Sustainable Funding Models
WPP Buys Italian Digital Creative Agency, AQuest
UM Study Finds Opposing Cultural Shifts: Nostalgia Vs. New Experiences
CMA Announces Investigation Of The Duopoly
Homebase Hires Atomic
UK TV Ad Market Down 4% In 2018
Ofcom Wants To Protect Public Service Programmes From Being Hidden
UK Businesses Report Drop In Cyber Attacks
Microsoft Outlook Adds Dark Mode, Other New Features
UK Can Investigate, But Can It Really Touch The Tech Giants?
MAD London - Wednesday, July 3, 2019
Why Is So Much DOOH So 'Un-Digital'?
Sadoun: Epsilon 'Completes Our Set Of Assets'
Male Stars See Salaries Cut To Help BBC Narrow Its Gender Pay Gap
Social Media Ad Spend Growth Halves
Adidas Twitter Campaign Backfires; Platform Seized By Anti-Semites, Racists
Facebook, YouTube Crack Down On Deceptive Medical Claims
First Influencer Sanctioned For Promoting Medicine
L'Oreal Conversion Rates Triple With AR
Misinformation Flooding Facebook, YouTube
TikTok Users Feel Pressured To Buy Digital Gifts
Cancer Research UK Launches Obesity Campaign
To Take On Big Fights Like Ad Fraud, Marketers Need To Smarten Up
Arsenal New Kit Launch Campaign Backfires
New Online Safety Proposals Threaten Freedom Of Expression, Publishers Warn
MAD London - Tuesday, July 2, 2019
Update: Bain Is Exclusive Bidder For WPP's Kantar
Jack Daniel's Owner Calls Global Creative Reviews
Publicis Groupe Completes $4 Billion Epsilon Deal
LVMH Calls EMEA Media Review
Digital Spending Must Be Covered In New Election Laws, MPs Insist
WPP Offloads Stake In Chime
Media Stocks Outperform Broader Market, Facebook And Netflix Big Winners
Publicis Now Owns Epsilon
Ad Execs: As Supply Of Data Expands, So Does Supply Of Data Analytics Partners
Cliff Richard Calls For Law Change On Naming Suspects
Children's Charities Want The Right To Sue Tech Giants Over Online Abuse
WPP Sells Its Chime Stake
Brands Must Rethink Luxury And Millennials, And Activism Too
MAD London - Monday, July 1, 2019
Netflix Could Hit $1 Billion A Year In Ads, If Business Model Changed
England Women's Quarter Final Victory Sets New TV Record
Yandex Gets Hacked
Women's World Cup Ads Fail The Branding Test
Nike Is Winning The Women's World Cup, Ad Research Shows
The (Continuing) Importance Of Brand
Facebook's David Fischer Appointed Ad Council Chair
Should Zuckerberg Be Fined For Refusing To Answer MP Questions?
Government And Social Media Sites Must Do More To Combat Fake News
2 in 3 Top Advertisers Suffer Potential Brand Safety Embarrassment
5G Smartphone Shipments Projected To Pass 4G By 2023
Mobile Users Empowered To Change Network Via Text
Women's World Cup Ads Are Too 'Woke' To Engage
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