Marketing Daily Editions for February 2008
Marketing Daily - Friday, Feb. 29, 2008
Clueless Or Subtly Strategic? What Brands Can Learn From Wayward Celebrities
Anheuser: We Based Super Bowl Buy On Web Integration
Anheuser Sponsors Ultimate Fighting Championship
Absolut Vodka Launches Visionaries Initiative
American Greetings Invites Captions In Contest
Church & Dwight Wins Patent Suit
Mandalay Bay Taps RPA As AOR
P&G Offers Water For Coupon Redemption
From Bad To Worse At Sears, Kmart
Coke's Simply Orange Juice Offers Guarantee
Report: Halle Berry Signs Scent Deal With Coty
Sprint Throws Subscribers Bone After $29.5 Billion Loss
Liberty Mutual Doubles Spend To Back Web-Based Films
CEO Says Victoria's Secret Brand Has Gone Too Far
B-to-B Events Build Brand Value, Not Just Short-Term Sales
Marketing Daily - Thursday, Feb. 28, 2008
LG, GE Ink Licensing Deal
SoBe Lizards Coming To Times Square
Best Buy Names Judge New CMO
Report: Norma Kamali To Create Wal-Mart Line
Armario Heads McDonald's Canada, Latin America Predicts February Car Sales
Ford Of Canada Lets Customers Stand For The Brand
Alcohol Consumption Up In 2007, Group Finds, But Rate Is Slowing
Playboy Seeks Sexy Yet Clothed 'Miss Mobile'
Coldwell Banker Campaign Sidesteps 'Sea Of Sameness'
Buoyed By Retailers, Sustainable Seafood Is Catch Of The Day
Coming Soon To A Digital Jukebox Near You: Condoms (Ads, That Is)
Marketing Daily - Wednesday, Feb. 27, 2008
Apple: ITunes Now No. 2 Music Retailer
Ex-'Trib' Exec To Lead DeVry Marketing
McD's Giving Away Free McSkillet Burritos
Papa John's Promo Offers Trip To Final Four
Starbucks Brings Back Rubinfeld In New Role
Pepsi Rolls Out Tava
Scion Puts Docu-Videos On Web Site
Dodge Using Journey To Get Buyers Pacifica Could Not
Consumer Confidence Hits 15-Year-Low, Hurts Results
Marketing Feedback Cards Go Digital Via Cell Phones
Domino's Out-delivered Rivals On Super Bowl Sunday
Jarvik Defends Rep In Wake Of Lipitor Ad Recall
Marketing Daily - Tuesday, Feb. 26, 2008
Credit Card Issuers' Combo Offers Rise
Lowe's Sales Dip 33.4% For Quarter
Domino's Promotes Brooklyn Pizza With Baby-Naming Incentives
L.L. Bean Toddles Into Chicago, Expands 'Green Store' Push
Jared's 'Got Milk' With New Dairy/Subway Alliance
Porsche Cars North America Names New President/CEO
Polaroid Signs Sponsorship Deal With Race Team
Mercedes Adds TV to 'Mixed Tape' Program
Daimler AG's 'Smart' Division Gets Its Own Coffee Table Book
Pepsi Brands Meadowlands Ferris Wheel
Little Caesars Partners With Pepsi in National Promotion
America's Vote Determined Dove Ad Contest Winner
Marketing Daily - Monday, Feb. 25, 2008
Toys Go Digital, Toys Go Green, But Do Kids Go Along?
Timberlake Teams Up With Givenchy
Thompson Joins Papa John's Board
AirTran Links With SkyMall
Mars Hires Ingrid Hoffmann As Spokesperson
Burger King Agrees To Kids' Marketing Rules In Europe
Vertis Survey: Newspaper Inserts Grab More Attention Than TV
Dunkin' Joins The Crowd, Offers 99-Cent Coffees Tuesday
Pilot Aims To Make Back-To-School Even Greener
Valpak TV Campaign Pairs With IHOP, Twentieth Century Fox
P&G CEO Endorses In-Store Marketing Measurement
Marketing Daily - Friday, Feb. 22, 2008
Wingstop, Coke Renew Beverage Pact
Cointreau Unveils 'Caviar' Technique
Bees, Lincoln And Beavers Sell Drugs, Research Firm Finds
JCPenney Unleashes 'Unprecedented' Marketing Effort
Disney Brand Taps Moms' Marketing Magic
American Airlines Campaign Courts Business Travelers
Starbucks Retraining Strategy: Is It A Rash Or Brash Move?
TV Extension Quite Ends Where WWW Begins
Marketing Daily - Thursday, Feb. 21, 2008
Whole Foods' Q1 Sales Up 31.4%
Subaru Sponsoring Flower Shows
Oscar Ads Gear Up To Steal Star Sparkle
Coffeehouses Perk Up On News Of Starbucks' Closure
BMW Mini Campaign Supports Brand, Launches Clubman
Marketers Say TV Is Dead, Long Live TV!
Homemade Honda Spot Is A Good FIT
Looking For Insight? Tiptoe Into Customer Call Centers
Marketing Daily - Wednesday, Feb. 20, 2008
Ads Mesmerize Mall Shoppers - And Me
Customer Loyalty Engagement Index Underscores Commoditization
Apple Offers IPod Shuffle For $49
BMW Realigns Sales, Marketing Staffs
Borders Concept Store To Open On Friday
Ford Backs College Basketball With Promo
Old Navy President Robertson Out
Chevy Touts Greenness In Hollywood
Smirnoff Pairs Rappers, Mixed Drinks
Kraft Puts Marketing Muscle Behind New Products, Lines
Toy Show Attendance Way Up As Market, Web Segment Excites
Wal-Mart Reports Record Sales; Embraces Blu-Ray
Consumers Seek Economic Relief Online, Survey Finds
Marketing Daily - Tuesday, Feb. 19, 2008
Scion Goes After Urban Youths With Street, Web Campaign
Use Audio Strategically To Build Brand Identity
The Hartford Hires Weaver To Lead Marketing
Arby's Nascar Promo Brings Back 'Matt's Mondays'
Goodyear Breaks New Ads During Daytona 500
Report: Looks Like Blu-Ray Format Wins
AT&T Sends Message To Teens: Hang Up And Drive
Rockport Places Its Advertising Bets Online This Year
Report: Fast-Casual Chains Poised To Show Most Growth
Publishers Try Bold New Marketing Concept: Free Samples
Marketing Daily - Monday, Feb. 18, 2008
Hormel: Spam Pushed Q1 Profits Way Up
McDonald's Ties Promo To 'Spiderwick Chronicles'
Kershisnik Is Wendy's Interim CMO
Michael Bay Spoofs Self In New Verizon Ads
Chase Moves In As Other Card Issuers Reduce Direct Mail
Beauty Industry Can Bank On Natural/Organic Intros
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