Marketing Daily Editions for February 2008
Marketing Daily - Friday, Feb. 29, 2008
Report: Halle Berry Signs Scent Deal With Coty
Coke's Simply Orange Juice Offers Guarantee
From Bad To Worse At Sears, Kmart
P&G Offers Water For Coupon Redemption
Mandalay Bay Taps RPA As AOR
Church & Dwight Wins Patent Suit
American Greetings Invites Captions In Contest
Absolut Vodka Launches Visionaries Initiative
Anheuser Sponsors Ultimate Fighting Championship
Anheuser: We Based Super Bowl Buy On Web Integration
Clueless Or Subtly Strategic? What Brands Can Learn From Wayward Celebrities
Sprint Throws Subscribers Bone After $29.5 Billion Loss
Liberty Mutual Doubles Spend To Back Web-Based Films
CEO Says Victoria's Secret Brand Has Gone Too Far
B-to-B Events Build Brand Value, Not Just Short-Term Sales
Marketing Daily - Thursday, Feb. 28, 2008
SoBe Lizards Coming To Times Square
Report: Norma Kamali To Create Wal-Mart Line
Ford Of Canada Lets Customers Stand For The Brand Predicts February Car Sales
Armario Heads McDonald's Canada, Latin America
Best Buy Names Judge New CMO
LG, GE Ink Licensing Deal
Alcohol Consumption Up In 2007, Group Finds, But Rate Is Slowing
Playboy Seeks Sexy Yet Clothed 'Miss Mobile'
Coldwell Banker Campaign Sidesteps 'Sea Of Sameness'
Buoyed By Retailers, Sustainable Seafood Is Catch Of The Day
Coming Soon To A Digital Jukebox Near You: Condoms (Ads, That Is)
Marketing Daily - Wednesday, Feb. 27, 2008
Dodge Using Journey To Get Buyers Pacifica Could Not
Scion Puts Docu-Videos On Web Site
Pepsi Rolls Out Tava
Starbucks Brings Back Rubinfeld In New Role
Papa John's Promo Offers Trip To Final Four
McD's Giving Away Free McSkillet Burritos
Ex-'Trib' Exec To Lead DeVry Marketing
Apple: ITunes Now No. 2 Music Retailer
Consumer Confidence Hits 15-Year-Low, Hurts Results
Marketing Feedback Cards Go Digital Via Cell Phones
Domino's Out-delivered Rivals On Super Bowl Sunday
Jarvik Defends Rep In Wake Of Lipitor Ad Recall
Marketing Daily - Tuesday, Feb. 26, 2008
Lowe's Sales Dip 33.4% For Quarter
Credit Card Issuers' Combo Offers Rise
Domino's Promotes Brooklyn Pizza With Baby-Naming Incentives
Jared's 'Got Milk' With New Dairy/Subway Alliance
L.L. Bean Toddles Into Chicago, Expands 'Green Store' Push
Porsche Cars North America Names New President/CEO
Polaroid Signs Sponsorship Deal With Race Team
Mercedes Adds TV to 'Mixed Tape' Program
Daimler AG's 'Smart' Division Gets Its Own Coffee Table Book
Pepsi Brands Meadowlands Ferris Wheel
Little Caesars Partners With Pepsi in National Promotion
America's Vote Determined Dove Ad Contest Winner
Marketing Daily - Monday, Feb. 25, 2008
Timberlake Teams Up With Givenchy
AirTran Links With SkyMall
Burger King Agrees To Kids' Marketing Rules In Europe
Mars Hires Ingrid Hoffmann As Spokesperson
Thompson Joins Papa John's Board
Toys Go Digital, Toys Go Green, But Do Kids Go Along?
Vertis Survey: Newspaper Inserts Grab More Attention Than TV
Dunkin' Joins The Crowd, Offers 99-Cent Coffees Tuesday
Pilot Aims To Make Back-To-School Even Greener
Valpak TV Campaign Pairs With IHOP, Twentieth Century Fox
P&G CEO Endorses In-Store Marketing Measurement
Marketing Daily - Friday, Feb. 22, 2008
Wingstop, Coke Renew Beverage Pact
Cointreau Unveils 'Caviar' Technique
Bees, Lincoln And Beavers Sell Drugs, Research Firm Finds
JCPenney Unleashes 'Unprecedented' Marketing Effort
Disney Brand Taps Moms' Marketing Magic
American Airlines Campaign Courts Business Travelers
Starbucks Retraining Strategy: Is It A Rash Or Brash Move?
TV Extension Quite Ends Where WWW Begins
Marketing Daily - Thursday, Feb. 21, 2008
Whole Foods' Q1 Sales Up 31.4%
Subaru Sponsoring Flower Shows
Oscar Ads Gear Up To Steal Star Sparkle
Coffeehouses Perk Up On News Of Starbucks' Closure
BMW Mini Campaign Supports Brand, Launches Clubman
Marketers Say TV Is Dead, Long Live TV!
Homemade Honda Spot Is A Good FIT
Looking For Insight? Tiptoe Into Customer Call Centers
Marketing Daily - Wednesday, Feb. 20, 2008
Ads Mesmerize Mall Shoppers - And Me
Smirnoff Pairs Rappers, Mixed Drinks
Chevy Touts Greenness In Hollywood
Old Navy President Robertson Out
Ford Backs College Basketball With Promo
Borders Concept Store To Open On Friday
BMW Realigns Sales, Marketing Staffs
Apple Offers IPod Shuffle For $49
Customer Loyalty Engagement Index Underscores Commoditization
Kraft Puts Marketing Muscle Behind New Products, Lines
Toy Show Attendance Way Up As Market, Web Segment Excites
Wal-Mart Reports Record Sales; Embraces Blu-Ray
Consumers Seek Economic Relief Online, Survey Finds
Marketing Daily - Tuesday, Feb. 19, 2008
Scion Goes After Urban Youths With Street, Web Campaign
AT&T Sends Message To Teens: Hang Up And Drive
Report: Looks Like Blu-Ray Format Wins
Goodyear Breaks New Ads During Daytona 500
Arby's Nascar Promo Brings Back 'Matt's Mondays'
The Hartford Hires Weaver To Lead Marketing
Use Audio Strategically To Build Brand Identity
Rockport Places Its Advertising Bets Online This Year
Report: Fast-Casual Chains Poised To Show Most Growth
Publishers Try Bold New Marketing Concept: Free Samples
Marketing Daily - Monday, Feb. 18, 2008
Hormel: Spam Pushed Q1 Profits Way Up
McDonald's Ties Promo To 'Spiderwick Chronicles'
Kershisnik Is Wendy's Interim CMO
Michael Bay Spoofs Self In New Verizon Ads
Chase Moves In As Other Card Issuers Reduce Direct Mail
Beauty Industry Can Bank On Natural/Organic Intros
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