Marketing Daily Editions for February 2008
- Marketing Daily - Friday, Feb. 29, 2008
- Report: Halle Berry Signs Scent Deal With Coty
- Coke's Simply Orange Juice Offers Guarantee
- From Bad To Worse At Sears, Kmart
- P&G Offers Water For Coupon Redemption
- Mandalay Bay Taps RPA As AOR
- Church & Dwight Wins Patent Suit
- American Greetings Invites Captions In Contest
- Absolut Vodka Launches Visionaries Initiative
- Anheuser Sponsors Ultimate Fighting Championship
- Anheuser: We Based Super Bowl Buy On Web Integration
- Clueless Or Subtly Strategic? What Brands Can Learn From Wayward Celebrities
- Sprint Throws Subscribers Bone After $29.5 Billion Loss
- Liberty Mutual Doubles Spend To Back Web-Based Films
- CEO Says Victoria's Secret Brand Has Gone Too Far
- B-to-B Events Build Brand Value, Not Just Short-Term Sales
- Correction
- Marketing Daily - Thursday, Feb. 28, 2008
- SoBe Lizards Coming To Times Square
- Report: Norma Kamali To Create Wal-Mart Line
- Ford Of Canada Lets Customers Stand For The Brand
- Edmunds.com Predicts February Car Sales
- Armario Heads McDonald's Canada, Latin America
- Best Buy Names Judge New CMO
- LG, GE Ink Licensing Deal
- Alcohol Consumption Up In 2007, Group Finds, But Rate Is Slowing
- Playboy Seeks Sexy Yet Clothed 'Miss Mobile'
- Coldwell Banker Campaign Sidesteps 'Sea Of Sameness'
- Buoyed By Retailers, Sustainable Seafood Is Catch Of The Day
- Coming Soon To A Digital Jukebox Near You: Condoms (Ads, That Is)
- Marketing Daily - Wednesday, Feb. 27, 2008
- Dodge Using Journey To Get Buyers Pacifica Could Not
- Scion Puts Docu-Videos On Web Site
- Pepsi Rolls Out Tava
- Starbucks Brings Back Rubinfeld In New Role
- Papa John's Promo Offers Trip To Final Four
- McD's Giving Away Free McSkillet Burritos
- Ex-'Trib' Exec To Lead DeVry Marketing
- Apple: ITunes Now No. 2 Music Retailer
- Consumer Confidence Hits 15-Year-Low, Hurts Results
- Marketing Feedback Cards Go Digital Via Cell Phones
- Domino's Out-delivered Rivals On Super Bowl Sunday
- Jarvik Defends Rep In Wake Of Lipitor Ad Recall
- Marketing Daily - Tuesday, Feb. 26, 2008
- Lowe's Sales Dip 33.4% For Quarter
- Credit Card Issuers' Combo Offers Rise
- Domino's Promotes Brooklyn Pizza With Baby-Naming Incentives
- Jared's 'Got Milk' With New Dairy/Subway Alliance
- L.L. Bean Toddles Into Chicago, Expands 'Green Store' Push
- Porsche Cars North America Names New President/CEO
- Polaroid Signs Sponsorship Deal With Race Team
- Mercedes Adds TV to 'Mixed Tape' Program
- Daimler AG's 'Smart' Division Gets Its Own Coffee Table Book
- Pepsi Brands Meadowlands Ferris Wheel
- Little Caesars Partners With Pepsi in National Promotion
- America's Vote Determined Dove Ad Contest Winner
- Marketing Daily - Monday, Feb. 25, 2008
- Timberlake Teams Up With Givenchy
- AirTran Links With SkyMall
- Burger King Agrees To Kids' Marketing Rules In Europe
- Mars Hires Ingrid Hoffmann As Spokesperson
- Thompson Joins Papa John's Board
- Toys Go Digital, Toys Go Green, But Do Kids Go Along?
- Vertis Survey: Newspaper Inserts Grab More Attention Than TV
- Dunkin' Joins The Crowd, Offers 99-Cent Coffees Tuesday
- Pilot Aims To Make Back-To-School Even Greener
- Valpak TV Campaign Pairs With IHOP, Twentieth Century Fox
- P&G CEO Endorses In-Store Marketing Measurement
- Marketing Daily - Friday, Feb. 22, 2008
- Wingstop, Coke Renew Beverage Pact
- Cointreau Unveils 'Caviar' Technique
- Bees, Lincoln And Beavers Sell Drugs, Research Firm Finds
- JCPenney Unleashes 'Unprecedented' Marketing Effort
- Disney Brand Taps Moms' Marketing Magic
- American Airlines Campaign Courts Business Travelers
- Starbucks Retraining Strategy: Is It A Rash Or Brash Move?
- TV Extension Quite Ends Where WWW Begins
- Marketing Daily - Thursday, Feb. 21, 2008
- Whole Foods' Q1 Sales Up 31.4%
- Subaru Sponsoring Flower Shows
- Oscar Ads Gear Up To Steal Star Sparkle
- Coffeehouses Perk Up On News Of Starbucks' Closure
- BMW Mini Campaign Supports Brand, Launches Clubman
- Marketers Say TV Is Dead, Long Live TV!
- Homemade Honda Spot Is A Good FIT
- Looking For Insight? Tiptoe Into Customer Call Centers
- Marketing Daily - Wednesday, Feb. 20, 2008
- Ads Mesmerize Mall Shoppers - And Me
- Smirnoff Pairs Rappers, Mixed Drinks
- Chevy Touts Greenness In Hollywood
- Old Navy President Robertson Out
- Ford Backs College Basketball With Promo
- Borders Concept Store To Open On Friday
- BMW Realigns Sales, Marketing Staffs
- Apple Offers IPod Shuffle For $49
- Customer Loyalty Engagement Index Underscores Commoditization
- Kraft Puts Marketing Muscle Behind New Products, Lines
- Toy Show Attendance Way Up As Market, Web Segment Excites
- Wal-Mart Reports Record Sales; Embraces Blu-Ray
- Consumers Seek Economic Relief Online, Survey Finds
- Marketing Daily - Tuesday, Feb. 19, 2008
- Scion Goes After Urban Youths With Street, Web Campaign
- AT&T Sends Message To Teens: Hang Up And Drive
- Report: Looks Like Blu-Ray Format Wins
- Goodyear Breaks New Ads During Daytona 500
- Arby's Nascar Promo Brings Back 'Matt's Mondays'
- The Hartford Hires Weaver To Lead Marketing
- Use Audio Strategically To Build Brand Identity
- Rockport Places Its Advertising Bets Online This Year
- Report: Fast-Casual Chains Poised To Show Most Growth
- Publishers Try Bold New Marketing Concept: Free Samples
- Marketing Daily - Monday, Feb. 18, 2008
- Hormel: Spam Pushed Q1 Profits Way Up
- McDonald's Ties Promo To 'Spiderwick Chronicles'
- Kershisnik Is Wendy's Interim CMO
- Michael Bay Spoofs Self In New Verizon Ads
- Chase Moves In As Other Card Issuers Reduce Direct Mail
- Beauty Industry Can Bank On Natural/Organic Intros
