Marketing Daily Editions for February 2008
Marketing Daily - Friday, Feb. 15, 2008
Nike, Nash 'Trash Talk' Amid Footwear Industry's Sales Gains
PGA Tour, Anheuser Extend Sponsorship
Bushmills Narrows City List In Twin Search
Hasbro Celebrates My Little Pony Birthday
Nationwide Runs Nascar-Related Promotion
Snickers, Nascar Driver Team In Racing Promo
Franchisees Don't Like The Way Marketing Runs At Dunkin'
Coca-Cola Launches Coke Zero, NCAA Fan Blog Promo
Electronics Companies Lead List Of Top Consumer Products
ExxonMobil Pushes Relationship With Nascar For Mobil 1
Marketing Daily - Thursday, Feb. 14, 2008
L'Oreal Launches Special Lipcolor For Oscars
CMO Club Launches Social Network Site
Bonefish Grill Bows First Multimedia Campaign
Kardashian Signs On As Bongo Brand Spokesperson
Agencies Unite To Benefit Unicef's Tap Project
Steinlager Campaign Ties In To Rugby Tourney
Adidas Campaign Takes Consumers Back To The Future
Microsoft Wants To Help Educate Kids About Piracy
Dotster Taps Frechtling For CMO
Sirius, Chrysler Extend Agreement To '17
Lexus Inks Deal With PGA's Howell III
Mother Of Metrosexualism Joins Porter Novelli As CMO
Sears Cuts Jobs, Tries To Breathe New Life Into Kmart, Kenmore
Appliances Market Suffers Effects Of Housing Downturn
Marketing Daily - Wednesday, Feb. 13, 2008
Kaiser Joins Acadia As VP/Strategic Marketing
Faux Coke Zero Managers Badger Nascar Drivers In Ad
At 40, Hot Wheels To Unveil Bejeweled Car
GM Posts Huge Loss, Offers All Retirement Packages
NetJets Bumps Zacks Up To CMO
Toyota Pitches Corolla To Dreamers With Little Coin
Affluent African-Americans Buoy Community Buying Power
AirTran Airways Sets Up Raceway At Airport
Pepperidge Farm's Goldfish Ties With NBA
Foster Farms Launches New 'Imposter' Ads
Virgin Atlantic Effort Spotlights Mobile Marketing Microsite
Heads Roll--Again--As Kia Rushes To Own U.S. Market Segment
Will Green Initiatives Win Back Price-Sensitive Shoppers?
Marketing Daily - Tuesday, Feb. 12, 2008
Kellogg Targets Dieters With Bliss Bars
Gen Y Unravels Global Branding Efforts, But Apple, Nike Triumph
White Castle Offers Candlelight Dining
Gillette Adds Two Drivers To Nascar Team
First Line of Indian-Made Vehicles Arrive In 2009
Wrestler To Star In Gillette Fusion Ads
Ferrell's 'Jackie Moon' Improvs For P&G's Old Spice
Writers' Strike May Have Accustomed Viewers To Web
UK Carriers Collaborate on Targeting Consumer Mobile Ads
Low-Sodium/Salt Introductions Up 105% In Past Five Years
Kay Jewelers Promo Busts Commercial Pod
Marketing Daily - Monday, Feb. 11, 2008
General Motors Launches Wiki To Celebrate Centennial
Cheerios To Donate Based On Purchases
Lord & Taylor Invites Catalogue Cover Vote
Larkin Joins Viking Range As VP/Sales
Scrooge, Cupid Hook Up As Recession Bites Romance
Suave, Sprint Back For 'In the Motherhood' Webisodes
DeKuyper Brand Reorganizes Its Marketing Strategy
Survey: Web Brands On Rise, Economy Hurting Iconic Brands
Marketing Daily - Friday, Feb. 8, 2008
At OMMA Mobile: It's Time To Market Up Close, Personal
Pernod Ricard Ad Takes Parents To Task
January Sales Stink, As Consumers Sort 'Wants' From 'Needs'
Walgreens Taps Lubin For New Marketing Role
Lexus Puts Pebble Beach Imprimatur On Cars
Church's Chicken Unit Opening In UK
Ebay Promotion With IndyCar Series Is On
Ho-Hum Super Bowl Ads Fall Short
Microsoft Faces Nightmare On Xbox HD DVD Marketing Street
Pepsi Revenue Up, CEO Expects To Stay Course
IAG: Breaks Down Liked/Recalled Super Bowl Spots
Just 42% Control Diet; Motivators Vary By Age, Income
Marketing Daily - Thursday, Feb. 7, 2008
Popeyes Chicken Parent Taps CMO, COO
Four Green-Marketing Predictions
CKE Restaurants Report Positive Q4, Fiscal 2008 Sales
Rolex, Vienna Philharmonic Ink Deal
Kellogg, Animal Planet Pair In Cereal Product
Macy's Sales Skid, Cuts 2,600 Jobs
IntelliChoice Reports GM Chipping Away At Value Leaders
Marketers To China Need To Focus On Detailed Strategies
AMD Learns To Piggyback Off Intel's Marketing Expense
Bridgestone Goes Beyond Comfort Zone, Onto The Green
Dale Jr. Debuts Adidas Duds At Daytona
Marketing Daily - Wednesday, Feb. 6, 2008
Avon's Sales Gain 20% On Increased Advertising
Unilever Acquires Russian Ice Cream Firm
P&G's Metamucil Develops Promo, Sweepstakes
Nissan Taps Frigo To Head Northeast Region
'TV Guide,' Kellogg Intro Unique Promotion
Colonial Tells Customers: 'Sheryl's Your Guy'
Coke Buys Minority Interest In Honest Tea
Virgin America Campaign Sets The Mood For Flying
Many Super Bowl Advertisers Still Fumbling Channel Integration
Redux Back With Cocaine Energy Drink In Big Way
Pro Football Remains America's Favorite Sport
Social Media Marketing's Disease: No Follow-Through
Marketing Daily - Tuesday, Feb. 5, 2008 Forges Ahead With Largest Campaign
Wal-Mart Debuts Valentine's Day Web Sites
Weighing In On The Bigger Game
Clorox Reports Q2 Sales Up 8%
Gatorade Out With 'Giants' Bottle
Wrigley Tops $5 Billion In Sales For 2007
Kraft Brands JetBlue Flights With Cream Cheese
Schering-Plough Links Claritin To Nascar
And The Winners Are ... Super Bowl Ad Metrics
Lexus Backs Its Hybrids With 'Power Of H' Campaign
Science, IT Grads Test Real-Time Marketing App On Super Bowl Ads
Look For Ethnic Comestibles To Find Way Into American Hands
Marketing Daily - Monday, Feb. 4, 2008
Pizza Hut Launches 'Snap For Rewards'
Calvin Klein Inks Eva Mendes In Ad Deal
Mercedes In Cross-Brand Effort For 'Sex And The City'
Microsoft Bid For Yahoo: Medium Trumps Message
Yankee Candle Donates Portion Of Sale
Lord And Taylor To Exhibit Ad Campaign
Chrysler Launches On Super Bowl. Okay ... Near Super Bowl
Roses Are Green: This V-Day, 'Fair-Trade' Is Floral Buzzword
Marketers Commiserated In January With A Group Hug
Kimberly-Clark Dangles National Publicity In Product Promo
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