Lexus Puts Pebble Beach Imprimatur On Cars

  • February 8, 2008
Lexus is putting the famed Pebble Beach imprimatur on its cars. The company, at this week's Chicago Auto Show, launched the Pebble Beach Collection, including versions of RX 350 ES 350. The company first partnered with Pebble Beach Company in 2003, and has launched a Pebble Beach version of SC 430.

The Pebble Beach Editions have signature colors, popular options and unique badging. But purchase of one of the Pebble Beach Edition cars includes a lifestyle package, a choice of a "Callaway Golf Experience," Travel Package or "Epicurean Encounter." The company says it will only make 6,000 RX and ES vehicles with availability starting mid-February for the RX, mid-March for the ES models and this summer for the 6th edition of the Pebble Beach SC 430.

--Karl Greenberg

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