• February 28, 2008

Women's Wear Daily reports that designer Norma Kamali will create an exclusive collection for Wal-Mart, including women's wear, children's clothing, accessories, footwear and home items. The deal is via Cherokee Inc.

"Through the Wal-Mart stores and Web site I can reach more people and affect more lives than in any other venue," Kamali tells WWD. "My life dream has been to promote self-esteem for women and wellness for the entire family," Kamali says. "Now I have the opportunity with Wal-Mart to create products that combine my design experiences with great value and innovative ideas to fulfill this dream. Through the Wal-Mart stores and Web site I can reach more people and affect more lives than in any other venue."

--Sarah Mahoney