Marketing Daily Editions for 2008
Marketing Daily - Wednesday, Feb. 20, 2008
Ads Mesmerize Mall Shoppers - And Me
Smirnoff Pairs Rappers, Mixed Drinks
Chevy Touts Greenness In Hollywood
Old Navy President Robertson Out
Ford Backs College Basketball With Promo
Borders Concept Store To Open On Friday
BMW Realigns Sales, Marketing Staffs
Apple Offers IPod Shuffle For $49
Customer Loyalty Engagement Index Underscores Commoditization
Kraft Puts Marketing Muscle Behind New Products, Lines
Toy Show Attendance Way Up As Market, Web Segment Excites
Wal-Mart Reports Record Sales; Embraces Blu-Ray
Consumers Seek Economic Relief Online, Survey Finds
Marketing Daily - Tuesday, Feb. 19, 2008
Scion Goes After Urban Youths With Street, Web Campaign
AT&T Sends Message To Teens: Hang Up And Drive
Report: Looks Like Blu-Ray Format Wins
Goodyear Breaks New Ads During Daytona 500
Arby's Nascar Promo Brings Back 'Matt's Mondays'
The Hartford Hires Weaver To Lead Marketing
Use Audio Strategically To Build Brand Identity
Rockport Places Its Advertising Bets Online This Year
Report: Fast-Casual Chains Poised To Show Most Growth
Publishers Try Bold New Marketing Concept: Free Samples
Marketing Daily - Monday, Feb. 18, 2008
Hormel: Spam Pushed Q1 Profits Way Up
McDonald's Ties Promo To 'Spiderwick Chronicles'
Kershisnik Is Wendy's Interim CMO
Michael Bay Spoofs Self In New Verizon Ads
Chase Moves In As Other Card Issuers Reduce Direct Mail
Beauty Industry Can Bank On Natural/Organic Intros
Marketing Daily - Friday, Feb. 15, 2008
Snickers, Nascar Driver Team In Racing Promo
Nationwide Runs Nascar-Related Promotion
Hasbro Celebrates My Little Pony Birthday
Bushmills Narrows City List In Twin Search
PGA Tour, Anheuser Extend Sponsorship
Nike, Nash 'Trash Talk' Amid Footwear Industry's Sales Gains
Franchisees Don't Like The Way Marketing Runs At Dunkin'
Coca-Cola Launches Coke Zero, NCAA Fan Blog Promo
Electronics Companies Lead List Of Top Consumer Products
ExxonMobil Pushes Relationship With Nascar For Mobil 1
Marketing Daily - Thursday, Feb. 14, 2008
L'Oreal Launches Special Lipcolor For Oscars
Lexus Inks Deal With PGA's Howell III
Sirius, Chrysler Extend Agreement To '17
Dotster Taps Frechtling For CMO
Microsoft Wants To Help Educate Kids About Piracy
Adidas Campaign Takes Consumers Back To The Future
Steinlager Campaign Ties In To Rugby Tourney
Agencies Unite To Benefit Unicef's Tap Project
Kardashian Signs On As Bongo Brand Spokesperson
Bonefish Grill Bows First Multimedia Campaign
CMO Club Launches Social Network Site
Mother Of Metrosexualism Joins Porter Novelli As CMO
Sears Cuts Jobs, Tries To Breathe New Life Into Kmart, Kenmore
Appliances Market Suffers Effects Of Housing Downturn
Marketing Daily - Wednesday, Feb. 13, 2008
Pepperidge Farm's Goldfish Ties With NBA
AirTran Airways Sets Up Raceway At Airport
Affluent African-Americans Buoy Community Buying Power
Toyota Pitches Corolla To Dreamers With Little Coin
GM Posts Huge Loss, Offers All Retirement Packages
At 40, Hot Wheels To Unveil Bejeweled Car
Faux Coke Zero Managers Badger Nascar Drivers In Ad
Foster Farms Launches New 'Imposter' Ads
NetJets Bumps Zacks Up To CMO
Kaiser Joins Acadia As VP/Strategic Marketing
Virgin Atlantic Effort Spotlights Mobile Marketing Microsite
Heads Roll--Again--As Kia Rushes To Own U.S. Market Segment
Will Green Initiatives Win Back Price-Sensitive Shoppers?
Marketing Daily - Tuesday, Feb. 12, 2008
Gen Y Unravels Global Branding Efforts, But Apple, Nike Triumph
Wrestler To Star In Gillette Fusion Ads
First Line of Indian-Made Vehicles Arrive In 2009
Gillette Adds Two Drivers To Nascar Team
White Castle Offers Candlelight Dining
Kellogg Targets Dieters With Bliss Bars
Ferrell's 'Jackie Moon' Improvs For P&G's Old Spice
Writers' Strike May Have Accustomed Viewers To Web
UK Carriers Collaborate on Targeting Consumer Mobile Ads
Low-Sodium/Salt Introductions Up 105% In Past Five Years
Kay Jewelers Promo Busts Commercial Pod
Marketing Daily - Monday, Feb. 11, 2008
General Motors Launches Wiki To Celebrate Centennial
Cheerios To Donate Based On Purchases
Lord & Taylor Invites Catalogue Cover Vote
Larkin Joins Viking Range As VP/Sales
Scrooge, Cupid Hook Up As Recession Bites Romance
Suave, Sprint Back For 'In the Motherhood' Webisodes
DeKuyper Brand Reorganizes Its Marketing Strategy
Survey: Web Brands On Rise, Economy Hurting Iconic Brands
Marketing Daily - Friday, Feb. 8, 2008
At OMMA Mobile: It's Time To Market Up Close, Personal
Walgreens Taps Lubin For New Marketing Role
Ebay Promotion With IndyCar Series Is On
Church's Chicken Unit Opening In UK
Lexus Puts Pebble Beach Imprimatur On Cars
January Sales Stink, As Consumers Sort 'Wants' From 'Needs'
Pernod Ricard Ad Takes Parents To Task
Ho-Hum Super Bowl Ads Fall Short
Microsoft Faces Nightmare On Xbox HD DVD Marketing Street
Pepsi Revenue Up, CEO Expects To Stay Course
IAG: Breaks Down Liked/Recalled Super Bowl Spots
Just 42% Control Diet; Motivators Vary By Age, Income
Marketing Daily - Thursday, Feb. 7, 2008
IntelliChoice Reports GM Chipping Away At Value Leaders
Macy's Sales Skid, Cuts 2,600 Jobs
Kellogg, Animal Planet Pair In Cereal Product
Rolex, Vienna Philharmonic Ink Deal
CKE Restaurants Report Positive Q4, Fiscal 2008 Sales
Four Green-Marketing Predictions
Popeyes Chicken Parent Taps CMO, COO
Marketers To China Need To Focus On Detailed Strategies
AMD Learns To Piggyback Off Intel's Marketing Expense
Dale Jr. Debuts Adidas Duds At Daytona
Bridgestone Goes Beyond Comfort Zone, Onto The Green
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