Marketing Daily Editions for October 2015
Marketing Daily - Friday, Oct. 16, 2015
If Barbie Could Talk ...
At ANA, Calvin Klein Stokes Controversy, Tension, Simplicity, Culture
Hispanic Consumers Continue To Grow In Importance
Acura, No Dummy, Launches Safety Campaign
Millionaires Feeling Richer, More Upbeat
Major Players Come Together To Promote PCs
Now, In VW's Diesel Sturm, It's The Diesel Ads
How Ads Fueled DraftKings Woes
Starbucks Adding Screens To Drive-Throughs
GM, Hyundai Dominate Motorist Choice Awards
Forget Pretzels; Flavored Buns The Next Thing
ANA Masters Of Marketing Kicks Off With A Bang
Five Ways Brands Can Participate In The Future Of TV
Lessons From The NFL's Brand Crisis
Marketing Daily - Thursday, Oct. 15, 2015
Nike Sets Sales Bar At $50 Billion For 2020
General-Market Goya Campaign Celebrates 'Real Life Chefs'
Wal-Mart Ups Digital Bets, Preps New Ads For In-Store Pickup
Seeking Content, GoPro Launches Its Own Awards
Hallmark Teams With Best Friends Animal Society
Mazda Back For Third 'Drive For Good' With NBCU
YouTube's Top Money Minters
Starbucks Debuts Delivery At Empire State Building
Jaguar Land Rover Revs Up Second Screen Ad Effort
SEC Prepares Civil Charges Versus Oreo
Jury Finds For U. Of Wisconsin Versus Apple On Patent
Face-to-Face Selling Is Still Effective
Marketing Daily - Wednesday, Oct. 14, 2015
Shareholders Jeer P&G's 'Transformation' At Annual Meeting
Dewar's Uses VR Video To Launch Scratched Cask Whisky
Study Finds Online Groceries Not Just For Gen Y
Stainmaster Carpet Partners With Pet Expert
Online Channel Is Key For CE Shoppers
Pepsi, Coke Talk Chobani Investment Deal
VW To Change Diesel Tech Talking To FDA On Use Of DNA For Disease Risk
Jollibee Acquires 40% Stake In Smashburger
NBA Star To Grace Mountain Dew Cans
The Evolution Of Marketing Automation: Is History Repeating Itself?
Denny's Embraces Diversity
Marketing Daily - Tuesday, Oct. 13, 2015
A-B InBev Finally Makes An Offer SAB Miller Doesn't Refuse
Toyota Drives Tacoma To Hispanic Market
Takeda Enlists Actress For Weight Loss Drug
How Much Can Brands Benefit From 'No Artificial Ingredients'?
DDB Celebrates The Taste Of Italy With Bertolli
The Hidden Dynamic Markets You Should Go After Next
Marketing Daily - Monday, Oct. 12, 2015
Dell To Acquire EMC In Record-Setting Deal
Winemaker Preps For PGA Events
Digital Tech, Social Connections Dominate Loyalty Index
Memorable Logos Drive Brand Affinity
CSPI Sues FDA For Failure To Act On Regulating Salt
Peak Performance Hits The Slopes With New Campaign That Triggers Fresh Snowfall
Marketing Daily - Friday, Oct. 9, 2015
Southwest Challenges Industry With 'Transfarency' Ads, Microsite
Bowlmor AMF 'Crushes It' With New Campaign
M&M's Tying In With 2016's 'X-Men: Apocalypse'
NRF Predicts Solid Holiday Sales Gain; Online Growth Slow
Tech Continues To Be Hot Holiday Seller, CEA Finds
Busch Renews NASCAR Sponsorship, Launches Twitter Account
LeBron James Signs Endorsement Deal With Blaze Pizza
Campbell Soup Talks To Amazon's Alexa
Jump Shot: Sponsorship Spend In NBA Hit Record $739M In 2014-15
VW Must Hang Fire On 2016 Diesels
Why So Sad? Facebook 'Reaction' Emojis To Replace 'Dislike'
Are Brand Rankings A Hit Charade?
Essence, Vox Build Out Method's Virtual Home
Marketing Daily - Thursday, Oct. 8, 2015
Amazon Crafts A Threat To Etsy
Neiman Marcus Adds Digital 'Wow' To Christmas Book
Bertolli Celebrates The Joy Of Shared Meal Experiences
Apple, BMW, Toyota Top Among 'Intimate' Brands
Columbia's New Global Campaign Is 'Tested Tough'
The Nuance Of Targeting In Data-Driven Advertising
Ad Agency SS+K Is Hungry For 'Hamburger Hummus'
Marketing Daily - Wednesday, Oct. 7, 2015
Grounds For Discussion: JAB's Peet's Buys Stumptown Coffee From TSG
Activision Gets Ready To Rock Your Socks Off
Consumers Chipper About Upcoming Holidays
Noodles & Company Intros Brand Repositioning, 'Clean' Food Platform
Hyatt Regency Launches Largest-Ever Campaign
Study Says Uber Putting The Brakes On New Car Sales
Marshalls Taps Big Surprises For New Campaign
A-B InBev Boosts Bid For SABMiller
Spike Lee Named Grand Marshal Of TCS New York City Marathon
Scion Teases New SUV
Walmart To Shift Nutrition Bars Front And Center
Fantasy Football's Key Players Play Stack The Deck
The Importance Of Face-To-Face Communication
Marketing Daily - Tuesday, Oct. 6, 2015
Let The Games Begin: TPP Deal Goes To Congress
Ram Truck Partners With Rolling Stone Country
Interbrand Sees Coca-Cola, IBM, GE Losing Ground
Mars' Goodnessknows Snack Squares Bow National Rollout Campaign
Technology Becoming A Bigger Healthcare Feature
JetBlue Golf Classic, Auction Benefit Youth Charities
KBB Gets 'Serious' About Testing, Recommending
Pepsi Sells Limited 'Pepsi Perfect' On Date Marty McFly Visited 2015
CITGO Promotes Mobile App With Mark Wahlberg
Wendy's CEO Emil Brolick To Retire
For NBA, Tissot, Time Has Come Today For Game-Changing Alliance
Fiat Chrysler Management Shuffle Lifts Kuniskis, Manley
Adapt Or Get Blocked By Your Would-be Customers
Marketing Daily - Monday, Oct. 5, 2015
American Apparel Files For Bankruptcy Promising To Revitalize Brand
Honda Ad Brings 'Dreams' To Life For Accord
AT&T Sells DirecTV On Its Own Merits
Bojangles' Campaign Debuts 'Bomoji' App
A-Hunting We Will Go: Stores Push New Gear
Kia Talks To Self With New NFL Campaign
Sutter Home's 'Selfies for Hope' Benefits National Breast Cancer Foundation
Apple, Amazon, Facebook Gain Significantly In Brand Value
Jared Fogle, Case Study In Spokesperson Peril
Maserati Global CMO To Resign
Sponsors Want Blatter To Step Down From FIFA
More Jewelry Advertising This Year?
'Transformers' To Jump Four More Sharks
The Marketing Of Mayhem
Listen And Deliver?
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