To increase relevance, it added a digital element, using a new app called Made You Smile. The app works with Gymboree's graphic t-shirts. Read the whole story
Whether hailing a taxi, riding the subway or catching a game at Yankee Stadium, city-goers can expect never-before-seen content and displays featuring Judge and … Read the whole story
In addition to video spots, the campaign includes radio, out-of-home, and digital appearing in select markets including Philadelphia, Houston and Atlanta. Read the whole story
"Millennials, like older generations, just want reliable, well-priced goods. Factors like ethical standards or transparency are important to some." Read the whole story
Papa John's should focus on continuous improvement to its company, its image and its crisis communication. Read the whole story
Car buyers want product information (48%), followed by promotions and deals (46%), education content (18%), news (17%), business updates (12%) and entertaining content (9%). Read the whole story