"Forty-nine percent believe brands taking a stance is not enough," the report asserts, "they have to have an obligation to act." Read the whole story
Bickerstaff, an independent agency that launched just two years ago, is doing its part to defend its embattled nation, using a video instead of … Read the whole story
The Applebee's/CNN incident reveals that the way in which TV networks once monitored the environment for advertising has gone by the wayside. Read the whole story
UM will handle media strategy, planning, buying, SEO, and analytics. MMSI was the incumbent. Read the whole story
The agency said Seow Leng Porter and Mathew Madampil were hired to "reduce redundant work for teams." Read the whole story
Pinterest is furthering its investment in developing an "inspired content and shopping ecosystem" that allows advertisers to personalize experiences through advertising products and research. Read the whole story
Social media networks are driving the majority of online grocery traffic, and households without children are the biggest group buying groceries online, a report … Read the whole story
With the rise of ecommerce spurred by the pandemic, it's no surprise that ad fraud is top of mind for most advertisers. Read the whole story
Havas Group's net revenues for the year were EUR2.34 billion ($2.6 billion), up 9.2%, and back up to its pre-COVID level (full-year 2019). Organic … Read the whole story
In impression pools -- baskets of third-party inventory added to fill out delivery volume and bring down CPMs -- dodgy inventory is a feature, … Read the whole story
CEO Lachlan Murdoch says Fox doesn't position itself as competition against other cable TV networks, but instead compares itself to broadcast networks. "We are … Read the whole story
Hearst Magazines is terminating its involvement in Russian editions of pubs including "Esquire," "Harper's Bazaar," "Good Housekeeping" and "Cosmopolitan." Read the whole story
The FCC should require broadband providers to disclose their data-sharing practices in a standardized, easy to read format, the Electronic Privacy Information Center says. Read the whole story
The business now operates independently under the name DO Global. It is responsible for Baidu's international products and services for markets outside of China. … Read the whole story