Two brands will turn a Brooklyn brownstone into flagship Apt. 5G, treating visiting trick-or-treaters to 10 Reese's products, including the Take 5G bar. Read the full story by Les Luchter
Credit Suisse predicts the vegan food market will reach $1.4 trillion by 2050. Read the full story by Todd Wasserman
Sun Maid is attempting to embrace the fruit's status as a Halloween also-ran. Hence the clean-up kit giveaway. Read the full story by Todd Wasserman
Move over, NFTs. The blockchain? Fuggedaboutit! And who even remembers the "Internet of Things" as a thing? In the half-life of bright, shiny things galvanizing the industry's attention, the metaverse … Read the full story by Joe Mandese
Oculus' share of the virtual reality headset market has also doubled, jumping to 70% earlier this year form 34% a year earlier, Read the full story by Joe Mandese
Anyone who lived through the1960s and early 70s might have found Mark Zuckerberg's presentation on the company's new direction a little trippy. On Thursday, the Facebook CEO detailed the new … Read the full story by Laurie Sullivan
What's really sad is that there's little we can do to steer Meta's vision or ambition. The Big Corporate Advertising Shutoff of 2020 had zero effect. Read the full story by Maarten Albarda
Why anyone would want to live in a virtual simulation, much less one of Zuckerberg's making, is beyond me. Read the full story by Joe Mandese
Fox Entertainment and its Blockchain Creative Labs will create digital WWE tokens and collectibles for consumers to purchase and trade around WWE talent and WWE events, such as WWE Superstars … Read the full story by Wayne Friedman
Linear isn't going away any time soon, and the implications are significant. Read the full story by Dave Morgan
"The problem is that the podcast industry is measuring prior to when we would ordinarily consider a good measurement position," the MRC said. Read the full story by Joe Mandese
The MRC Wednesday disclosed new milestones in the evolution of ad and media measurement standards, including the role of algorithms and the status of outcome measurement. Read the full story by Joe Mandese
Virtually every part of the ad industry has been impacted by Big Data, with the exception of TV audience measurement. That will soon change. Read the full story by Brad Adgate
Nielsen now says many of its panel maintenance issues have been resolved. Its national TV panel has built up to its pre-COVID levels -- around 40,000 TV homes -- and … Read the full story by Wayne Friedman
One of the favorite sports of ad economy watchers is trying to understand its relationship with the general economy. But there is new, mounting evidence they have become completely untethered. Read the full story by Joe Mandese
The evidence comes from three big digital ad companies -- Alphabet, Microsoft, and Twitter -- which reported massive third-quarter ad gains Tuesday. Read the full story by Joe Mandese
The platform leverages anonymized transaction data held by banks, allowing brands to hyper-target their offers and communications to a bank's customers. The communications are sent via the bank's communication channels, … Read the full story by Richard Whitman
In moves that could pave the way for restoration of net neutrality rules, President Joe Biden has chosen FCC Commissioner Jessica Rosenworcel to lead the agency and is nominating longtime … Read the full story by Wendy Davis
Yes, COVID can render you impotent, according to a new PSA fronted by "Saturday Night Live" alum Tim Meadows. Read the full story by Steve McClellan
Everything seemed so audacious and brashly hopeful, like ideological optimism just might rewrite the corporate rulebook. Read the full story by Gord Hotchkiss
Nielsen says the deal with its digital content ratings service will allow publishers to measure content on Roku's U.S. accounts starting with data from Q2 2021. It's a major component … Read the full story by Wayne Friedman
This practice combines the group's addressable media offering with Hogarth's content creation capabilities. It's designed to help clients deliver more data-driven, personalized ads to consumers at scale and speed. Read the full story by Steve McClellan
WPP's financial metric, like-for-like (LFL) revenue less pass-through costs, rose 15.7% in Q3, versus forecasts of 9.5%. Read the full story by Karlene Lukovitz
Postseason has averaged 3.67 million viewers per game for 29 total games vs. 2019 -- wild card, divisional, and league championship series games post-season contests. Read the full story by Wayne Friedman