MediaPost Agency Daily Editions for May 2024
MediaPost Agency Daily - Thursday, May 16, 2024
Now Bumble Stumbles, Pulls Ads, Apologizes
Stagwell Study Finds Current Brand Safety Standards Are Unnecessarily Broad
New 'Simpsons' Packaging Celebrates Butterfinger's Centenary
Wavemaker CEO Jenner Adds GroupM Clients Role To His Remit
WFA Unveils 'Framework For Positive Marketing Behaviors'
McCann Worldwide Taps Koehler As Global President, Craft
Alma Launches Initiative To Service Local Miami Businesses
Barbarian Promotes Hayes To Executive Director Strategy
Agency PPK Creates Children's Book To Fight Kids' Cancer
Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
MediaPost Agency Daily - Wednesday, May 15, 2024
Gap Inc. Consolidates $190 Million Media Account With Omnicom Media Group
Special London Adds To Strategic, Creative Teams To Handle New Wins
Soccer Star Haaland Kicks Off 'Clash of Clans' Campaign
Publicis Groupe Taps McCann's LaFond-Dufour For New C-Suite 'Impact' Role
Junior Achievement of SoCal Focuses On Financial Literacy
IPG Health Unveils Restructuring
Buntin Expands Trex Relationship, Adds Media AOR
The New Man -- And The Speedo
MediaPost Agency Daily - Tuesday, May 14, 2024
Feeding Your Lawn -- And Other Curious Actions From The Very Manly Scotsman
WPP's Read Subject Of Deepfake Scam Using Gen AI
Havas Media Net Slips Into Famous Footwear
Cannes Lions Names Unilever Creative Marketer Of The Year
Skrewball Whiskey Wants Drinkers To 'Skrew The Usual'
Robertson Named Chief Strategy Officer, David&Goliath
Omnicom Doubles Down On India Investments
OpenAI GPT-4o Gets Real-Time Conversational: Sees, Hears, Analyzes
Vermont Passes Privacy Law That Would Allow Suits By Consumers
Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients
How To Advertise In An Election Year
With AM By You, Adore Me Lets Customers Use GenAI To Create Designs
MediaPost Agency Daily - Monday, May 13, 2024
Rocket Companies Puts Media Account Into Review
Switching Gender Gears: 'So Many Dicks' Takes Over Wall Street
Pioneering Ad Woman Mary Wells Lawrence Dies At 95
S4 Capital Gets Off To Bumpy Start In 2024 As Q1 Revenue Falls 11.7%
We Are Pi To Handle Virgin Active's Brand Transformation
Worden Heads New Business-Marketing For Cheil UK
'Aging Is Life' Faces Future With Empathy, Reality
Billingsley Resurfaces After Abrupt Departure From Publicis Groupe
Financial Services Industry Strives to Navigate U.S. Latino 'Bothism'
Video Audience Measurement Is More Broken Than You Think
OpenAI Reportedly To Announce Search ChatGPT Monday
TikTok To Label AI Content Using External Metadata
Chili's Refuses To Let Silly-Looking Mascot Inside
MediaPost Agency Daily - Friday, May 10, 2024
Apple, The Unexpected Humanity Crusher, Pulls Ad
Fossil Group Consolidates Global Media With Stagwell's Assembly
Cotopaxi Names New Engen Digital AOR To Deepen Market Impact
Hawaiian Airlines Kicks Off New Campaign, Focuses On Hawaii's Wildlife, Wonders
Exiger Says AI Tech Can 'Save The Day'
Cannes Lions Selects Journalist As This Year's LionHeart Honoree
Assembly Taps Initiative's Cortizo-Burgess For Global Strategy Role
Restaurants Honor Mom With Promos Just For Her
LinkedIn Says 75% Of People Use AI At Work
Kubbco Wins Christina Aguilera Fragrances' Social-Media Account
Horizon: Audio Is The Next New Thing In Performance Media
MediaPost Agency Daily - Thursday, May 9, 2024
'WoMen': Does This French Techno-Shocker Advance Sports Gender Equity?
Billups Acquires Leading New Zealand OOH Agency Billie Media
Hearts & Science Wins Lovesac Media AOR
Sweety Adopts New Brand Identity To Honor Asian Heritage
Reddit Attracts 'Emerging Adults,' As Search Ads Considered For Platform
Fox Sees Q1 Low Single-Digit Ad Decline: Analyst
Vault49 Selects Akehurst As Managing Director, London
Study: U.S. COVID Vax Campaign Saved Thousands Of Lives, Billions Of Dollars
Children's Hospital Foundation Taps Moore As AOR
Dotdash Meredith Forms Strategic Partnership With OpenAI
MediaPost Agency Daily - Wednesday, May 8, 2024
Quad Debuts Creative Agency Betty
Sutton Takes Reins As President For Terri & Sandy
Meta To Provide Advertisers With Automated Image, Text Variations For Ads
Kinesso Taps Dentsu's Amies-Cull As Global COO
GSD&M Appoints McAdorey Head Of Production
Global Optimized Ad-Fraud Rates Decline, But AI Presents Challenges
Budweiser In Brazil Launches Novel Music Platform: UninterruptAds
Amazon Ads Expands Prime Video Interactive Ad Formats
Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March
Live From The Trial, It's Stormy Daniels
MediaPost Agency Daily - Tuesday, May 7, 2024
Mod Op Enhances Marketing Capabilities, Acquires LAM Design
GoPuff Brings 'Magic' To Deliveries In Big Brand Push
Meta Seeks Do-Over In Battle With Advertisers Over Inflated Metrics
Ketel One Botanical Lives Eternal Summer Through 'Cocktail' Experience
Visit Florida Names BarkleyOKRP AOR
Younger Consumers Spend Most Time With Streaming Audio
Yelp Works To Cash In On AI
5 Common Mistakes Brands Are Making With Influencers
Meat Has Problems -- And Other Impossible Burger Beefs
MediaPost Agency Daily - Monday, May 6, 2024
'Unfrosted,' Unfunnied
BarkleyOKRP Acquires Adlucent To Scale Integrated Media Capabilities
Bronx Zoo Celebrates 125 'Unforgettable' Years
Omnicom Shuttering Sparks & Honey, Integrating Into OMNI
Taco Bell, Red Bull Turn To VTubers To Drive Brand Marketing
TikTok Unveils New Premium Ad Offerings, Publisher Partners
CJ CheilJedang Taps Art Of The Possible As Strategic-Creative AOR
Spike Lee, Giancarlo Esposito Find 'Italy In America' For Fiat 500e
Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
'Be Love' Campaign Delivers 18% Growth For Pandora
MediaPost Agency Daily - Friday, May 3, 2024
What A Fan Wants? The End Of 'What A Pro Wants'
Republica Havas Adds COO, Chief Brands Officer
Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts Event
Grand Marnier Sees 'Rouge,' Celebrates Creative Collaborations
New NBA Deals: Will Disney, WBD Take An Advertising Hit?: Analyst
Williams, Lynch Named Co-CEOs, Beardwood&Co
Snap Forges Brand-Creator Partnerships With CreatorIQ Integration
Oracle's AI And Nashville Connection For Advertisers
Meta Unveils AI-Enabled Creator/Audience/Brand Matching Tool
Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
« Previous Entries
Next Entries »