MediaPost Agency Daily Editions for May 2024
- MediaPost Agency Daily - Thursday, May 16, 2024
- Now Bumble Stumbles, Pulls Ads, Apologizes
- Stagwell Study Finds Current Brand Safety Standards Are Unnecessarily Broad
- New 'Simpsons' Packaging Celebrates Butterfinger's Centenary
- Wavemaker CEO Jenner Adds GroupM Clients Role To His Remit
- WFA Unveils 'Framework For Positive Marketing Behaviors'
- McCann Worldwide Taps Koehler As Global President, Craft
- Alma Launches Initiative To Service Local Miami Businesses
- Barbarian Promotes Hayes To Executive Director Strategy
- Agency PPK Creates Children's Book To Fight Kids' Cancer
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
- MediaPost Agency Daily - Wednesday, May 15, 2024
- Gap Inc. Consolidates $190 Million Media Account With Omnicom Media Group
- Special London Adds To Strategic, Creative Teams To Handle New Wins
- Soccer Star Haaland Kicks Off 'Clash of Clans' Campaign
- Publicis Groupe Taps McCann's LaFond-Dufour For New C-Suite 'Impact' Role
- Junior Achievement of SoCal Focuses On Financial Literacy
- IPG Health Unveils Restructuring
- Buntin Expands Trex Relationship, Adds Media AOR
- The New Man -- And The Speedo
- MediaPost Agency Daily - Tuesday, May 14, 2024
- Feeding Your Lawn -- And Other Curious Actions From The Very Manly Scotsman
- WPP's Read Subject Of Deepfake Scam Using Gen AI
- Havas Media Net Slips Into Famous Footwear
- Cannes Lions Names Unilever Creative Marketer Of The Year
- Skrewball Whiskey Wants Drinkers To 'Skrew The Usual'
- Robertson Named Chief Strategy Officer, David&Goliath
- Omnicom Doubles Down On India Investments
- OpenAI GPT-4o Gets Real-Time Conversational: Sees, Hears, Analyzes
- Vermont Passes Privacy Law That Would Allow Suits By Consumers
- Agency Fusion: Email Shops Team Up To Offer Services To Enterprise Clients
- How To Advertise In An Election Year
- With AM By You, Adore Me Lets Customers Use GenAI To Create Designs
- MediaPost Agency Daily - Monday, May 13, 2024
- Rocket Companies Puts Media Account Into Review
- Switching Gender Gears: 'So Many Dicks' Takes Over Wall Street
- Pioneering Ad Woman Mary Wells Lawrence Dies At 95
- S4 Capital Gets Off To Bumpy Start In 2024 As Q1 Revenue Falls 11.7%
- We Are Pi To Handle Virgin Active's Brand Transformation
- Worden Heads New Business-Marketing For Cheil UK
- 'Aging Is Life' Faces Future With Empathy, Reality
- Billingsley Resurfaces After Abrupt Departure From Publicis Groupe
- Financial Services Industry Strives to Navigate U.S. Latino 'Bothism'
- Video Audience Measurement Is More Broken Than You Think
- OpenAI Reportedly To Announce Search ChatGPT Monday
- TikTok To Label AI Content Using External Metadata
- Chili's Refuses To Let Silly-Looking Mascot Inside
- MediaPost Agency Daily - Friday, May 10, 2024
- Apple, The Unexpected Humanity Crusher, Pulls Ad
- Fossil Group Consolidates Global Media With Stagwell's Assembly
- Cotopaxi Names New Engen Digital AOR To Deepen Market Impact
- Hawaiian Airlines Kicks Off New Campaign, Focuses On Hawaii's Wildlife, Wonders
- Exiger Says AI Tech Can 'Save The Day'
- Cannes Lions Selects Journalist As This Year's LionHeart Honoree
- Assembly Taps Initiative's Cortizo-Burgess For Global Strategy Role
- Restaurants Honor Mom With Promos Just For Her
- LinkedIn Says 75% Of People Use AI At Work
- Kubbco Wins Christina Aguilera Fragrances' Social-Media Account
- Horizon: Audio Is The Next New Thing In Performance Media
- MediaPost Agency Daily - Thursday, May 9, 2024
- 'WoMen': Does This French Techno-Shocker Advance Sports Gender Equity?
- Billups Acquires Leading New Zealand OOH Agency Billie Media
- Hearts & Science Wins Lovesac Media AOR
- Sweety Adopts New Brand Identity To Honor Asian Heritage
- Reddit Attracts 'Emerging Adults,' As Search Ads Considered For Platform
- Fox Sees Q1 Low Single-Digit Ad Decline: Analyst
- Vault49 Selects Akehurst As Managing Director, London
- Study: U.S. COVID Vax Campaign Saved Thousands Of Lives, Billions Of Dollars
- Children's Hospital Foundation Taps Moore As AOR
- Dotdash Meredith Forms Strategic Partnership With OpenAI
- MediaPost Agency Daily - Wednesday, May 8, 2024
- Quad Debuts Creative Agency Betty
- Sutton Takes Reins As President For Terri & Sandy
- Meta To Provide Advertisers With Automated Image, Text Variations For Ads
- Kinesso Taps Dentsu's Amies-Cull As Global COO
- GSD&M Appoints McAdorey Head Of Production
- Global Optimized Ad-Fraud Rates Decline, But AI Presents Challenges
- Budweiser In Brazil Launches Novel Music Platform: UninterruptAds
- Amazon Ads Expands Prime Video Interactive Ad Formats
- Audio Ad-Spend Fraud: Hackers Spoof More Than 500,000 Devices In March
- Live From The Trial, It's Stormy Daniels
- MediaPost Agency Daily - Tuesday, May 7, 2024
- Mod Op Enhances Marketing Capabilities, Acquires LAM Design
- GoPuff Brings 'Magic' To Deliveries In Big Brand Push
- Meta Seeks Do-Over In Battle With Advertisers Over Inflated Metrics
- Ketel One Botanical Lives Eternal Summer Through 'Cocktail' Experience
- Visit Florida Names BarkleyOKRP AOR
- Younger Consumers Spend Most Time With Streaming Audio
- Yelp Works To Cash In On AI
- 5 Common Mistakes Brands Are Making With Influencers
- Meat Has Problems -- And Other Impossible Burger Beefs
- MediaPost Agency Daily - Monday, May 6, 2024
- 'Unfrosted,' Unfunnied
- BarkleyOKRP Acquires Adlucent To Scale Integrated Media Capabilities
- Bronx Zoo Celebrates 125 'Unforgettable' Years
- Omnicom Shuttering Sparks & Honey, Integrating Into OMNI
- Taco Bell, Red Bull Turn To VTubers To Drive Brand Marketing
- TikTok Unveils New Premium Ad Offerings, Publisher Partners
- CJ CheilJedang Taps Art Of The Possible As Strategic-Creative AOR
- Spike Lee, Giancarlo Esposito Find 'Italy In America' For Fiat 500e
- Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
- 'Be Love' Campaign Delivers 18% Growth For Pandora
- MediaPost Agency Daily - Friday, May 3, 2024
- What A Fan Wants? The End Of 'What A Pro Wants'
- Republica Havas Adds COO, Chief Brands Officer
- Spotify Spotlights Its Digital Video Ad Offerings At Its First NewFronts Event
- Grand Marnier Sees 'Rouge,' Celebrates Creative Collaborations
- New NBA Deals: Will Disney, WBD Take An Advertising Hit?: Analyst
- Williams, Lynch Named Co-CEOs, Beardwood&Co
- Snap Forges Brand-Creator Partnerships With CreatorIQ Integration
- Oracle's AI And Nashville Connection For Advertisers
- Meta Unveils AI-Enabled Creator/Audience/Brand Matching Tool
- Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
