It was only a matter of time. Due to exceptional ad-buying efficiencies and shifting consumer tastes, the programmatic and mobile revolutions officially merged in 2015. Read the whole story
Despite Facebook's best efforts, Chinese officials have no plans to drop their ban on the social giant. Along with Twitter, Instagram and other foreign … Read the whole story
LiveIntent, a programmatic email platform, announced this week that it has acquired Danish data onboarding company Mojn. The partnership arrives on the heels of … Read the whole story
Keeping up with the many forecasts around The Internet of Things can be a full-time job in itself. Since I regularly track the flood … Read the whole story
PlaceIQ, a location firm, announced a partnership this week with IRI to leverage IRI's CPG purchase data for more accurate campaign targeting and context. … Read the whole story
"The key to our participation is to provide our customers -- who are passionate about Star Wars -- unprecedented access to the cultural moment … Read the whole story
The company is reaching a broader audience with a brighter tone with its "Weird, Right?" campaign from AOR of eight months, Droga5. In a … Read the whole story